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Continue ReadingTikTok case study is bigger than PTT 4 times / by Investing Man
If it comes to online apps that many people use daily.
Probably Facebook, Instagram, Twitter, YouTube
Apart from the application that comes.
Another hot platform that makes many people can't put their phones down.
I may not be able to escape ′′ TikTok ′′
The popular trend of this short video of platform.
Making TikTok's mother company called ByteDance
There is higher value than PTT. The largest company in Thailand has reached 4 times.
How did this happen
Investing man will tell you about it.
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′′ ByteDance ′′ is a Chinese nationality startup company founded in 2012
Who owns multiple social media platforms
For example.
Toutiao, news reading application and contention in China.
Helo, popular social media apps in India
And the most widely known popular app right now is TikTok
So what is TikTok?
TikTok is a platform for users to watch and publish mobile videos.
Creative short video from anyone and anywhere in the world
And there are exotic features to create works such as music, lip sync, filter, effects.
The beginning of TikTok must go back to 2016
ByteDance has launched an application for publishing a short video on mobile phone in China named Douyin.
Douyin got a great response in China
Within a few months, the application download has risen more than 100 million times.
And more than 1,000 million video views per day
When things are like this, Zhang Yiming, founder ByteDance, thought to make this application known and world famous.
So it's the same application as Douyin that opens outsiders China to use.
This application is called ′′ TikTok ′′
After only two years of debut
In 2018, TikTok reached 800 million applications downloads.
With fun features for many short video creations.
Make not only the average person get in.
TikTok is also widely popular in celebrities and famous people.
Both abroad and celebrities in Thailand
This phenomenon is magnetic. It attracts more people to use TikTok.
Moreover, COVID-19 outbreak from early 2020
It's a factor that gives more TikTok usage.
Just the first quarter of 2020 quarter.
TikTok has reached 315 million downloads
Until now, TikTok has more than 2,000 million downloads.
Another important interesting thing is
TikTok focuses on developing AI system.
In selecting the contents to match the user's preference.
To attract users as long as possible
Until now, TikTok has 800 million users per month.
And there is an average application time of up to 52 minutes per person per day.
Compared to other social media apps
I have to say TikTok is stepping up to challenge other platforms fiercely.
Facebook has around 2,500 million users per month.
YouTube has about 2,000 million users per month.
Instagram has around 1,000 million users per month.
TikTok has around 800 million users per month.
TikTok's popularity and rapid user base
Make Advertising and Selling Products within the application.
Like a coin or gift increases dramatically.
Revenue of company ByteDance, owner of TikTok.
Year 2018 ByteDance earn 229,000 million baht.
Year 2019 ByteDance earn 527,000 million baht.
ByteDance revenue grows to 130 % in one year.
In the first three months of 2020
ByteDance has made an income of around 173,600 million baht.
If it goes to target
ByteDance will earn in 2020 total 874,000 million baht.
When things are like this, it makes ByteDance the mother's company of TikTok.
Estimated value to around 4.6 trillion baht.
How much is this worth?
Let's compare to PTT. The largest company in the Stock Exchange of Thailand
Market value of PTT company. Public Company Limited is equal to 1.1 trillion Baht.
ByteDance estimates equivalent to 4.6 trillion baht.
I will see that investors value ByteDance higher than PTT. Up to 4 times
What is this story telling?
This story shows us how to create value for a company or what it does.
It doesn't have to live with lots of resources or take long.
The point is, we need to find the hidden value in the simple things of everyone's daily life.
As TikTok knows, people like to watch short videos and want space to publish their own containers.
I can't believe this simple idea.
Going back to meet the needs of people around the world and it's worth a lot.
So much so that we didn't think that apps like this would be worth losing to big companies in other industries..
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There's a podcast to listen to on the go.
Blockdit.com/download
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Follow to invest in man at
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YouTube - youtube.com/longtunman
References
-https://www.bytedance.com/en/products
-https://www.tiktok.com/about
-https://www.bloomberg.com/news/articles/2020-05-27/bytedance-is-said-to-hit-3-billion-in-profit-as-revenue-doubles?sref=Wmf2L5h5
-https://www.businessinsider.com/tiktok-bytedance-revenue-billions-first-quarter-results-growth-2020-2020-6
-https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=Monthly%20Active%20Users%20%E2%80%93%20TikTok%20has,of%20now%20(June%202020).
-https://www.forbes.com/sites/mikevorhaus/2020/05/27/bytedance-chinese-digital-giant-and-owner-of-tiktok-reported-to-have-revenues-of-17-billion/#163b02b023de
-https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
-https://www.cnbc.com/2019/09/30/tiktok-owner-bytedances-first-half-revenue-better-than-expected-at-over-7-billion-sources.html
-https://www.set.or.th/set/factsheet.do?language=th&country=TH&symbol=PTTTranslated
case in point ptt 在 [心得] 如何在兩星期練成Case interview - 看板MBA 的推薦與評價
這篇文 是寫給亟需抱佛腳的初學者.
首先 假如你有充分的時間可以準備面試
或者你是商學院學霸無所不知
那麼你大概可以左轉了. 因為這篇文對你幫助不大.
先介紹一下小弟Background
112化學系畢業 以前從事補教業 授課高中化學和SAT數學
目前在Duke Fuqua唸Business Master
幾個月前 面了幾家Consulting firm 很幸運地最後拿到了Offer
覺得一路走來 要感謝的太多
所以決定回饋一下 寫一篇文章和大家分享如何速成Casing.
>>>>>>>>>>>>>>>>>>>
由於本科不念商 本魯原本對Case interview幾乎沒有任何理解
但在收到interview的兩星期後 成功地上手Case interview
挺進貝恩Final round (雖然最後沒進這家...)
從0到1 如何辦到？
基本上來講 分三個階段：
1. 模仿 >>> 2. 實踐 >>> 3. 活用
這也就是今天的Outline.
(然後記得去借一本Case in points第七版)
>>>>>>>>>>>>>>>>>>>
1. 模仿：Day1-Day6
假如你真的和我一樣他媽的沒有時間剩下兩星期
然後還什麼屁都不了解 幾乎零經驗.
基本上你也來不及把書看完 請拿出Case in points第七版
(**別買第八版 第八版改得很爛 你將找不到Framework樹狀圖)
把所有Ivy System的Framework抄下來 先花個兩到三天把每張圖都背熟.
為什麼呢？
因為假如你沒什麼Business Sense 做Case時最常碰到的情形就是:
你連第一步怎麼做都不知道！
**舉個例子 像是M&A的Case 還記得我第一次被問到一個Pizza公司
該不該整併另一個公司時 我整個就Freak out了.
我知道M&A有Synergy 但要如何分析哪種Synergy
心中沒Framework還真的有點難以下手.
接著呢 嘗試看著那些Framework 做幾個書裡的Example case
每次做Case 第一步就是先判題 然後把Framework抄下來逐項解
到第5-10個Case時 你會發現自己也漸漸地把Framework記下來了.
*套Framework的好處是
I.你將能夠有系統地可以解決問題
II.你的分析將不容易漏掉沒有考慮到的部分
III.你比較不會緊張
>>>至於缺點 像機器人啊什麼的 那是下一個階段的功課
>>>
>>>>>>>>>>>>>>>>>>
2. 實踐：Day7-Day10
下個階段的任務
就是熟悉口條, 找做題Pace, 和培養尋找Solution的能力.
這個部分別無他法 就是盡可能地找人陪你做Case.
建議找兩到三個"有經驗的"Case partner
有Native speaker更好 順便練聽力(海外留學的同學這時就吃香了)
**我非常不建議自己看著書或是照著鏡子做
因為那樣一來沒有Feedback 二來和實際做case的感覺也相差甚遠
(我兩週練的15個Case 全部都是Face to face…)
訓練的重點不是量 而是質.
在初期階段 你找一個好的Case partner認真做一個Case
比你自己花時間海讀Case有幫助的多.
*Case的種類
我自己一開始是從Profitability或是Market entry的簡單Case入手
先找Quali部分簡單的Case 慢慢上手了再來加強這部分
(畢竟Quant的部分對亞洲人來講相對容易)
而M&A等等比較難的Case 最後有時間再來做.
*做Case的流程？
基本上也不用查資料或看書學了, 真的來不及了.
直接請教那些有經驗的同學是最快的.
從澄清問題, 架構思考, 設定假說, 到提供解決方案及風險等等
問問大家是怎麼做Case的 先學幾個套路再說.
前5個Case 你可能會覺得自己像白痴一樣.
但到了6-10個 Case
你會發現自己已經慢慢抓到了 套框架去找Solution的感覺.
*然後你也會發現一種情況: 有時候那些框架根本不work.
>>>>這就是下階段的任務了.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>
3. 活用：Day11-Day14
這部分大概就是英文所說的”To polish your skills”
這幾個月來 我幫很多人做過Case
發現不少人就停在套Framework的”實踐”階段
於是就常常死在那種辦奧運 或是隕石撞地球的Case
因為這種Case 並沒有既定的Business framework讓你套.
到了這個程度, 你應該是所有的框架都烙印在腦海了.
於是你得開始做幾件事情：
I.在每次開始做Case時 不是一股腦地把整個Framework背下來
(像如果你的Case是Retail store或是什麼洗車場
就不太需要寫Distribution channel之類的等等…)
而是思考這個Case會用到哪些框架 把需要的部分
從腦中的框架汲取出來 嘗試做一個自己的Framework.
舉個例子 一個開發新藥的Case
你可能就可以揉合什麼Market entry啊 Supply chain啊
甚至什麼Joint venture或是M&A的討論
**這個部分 就是開始訓練自己在短時間內重組已知的套路
在遇到奇怪Case時 才不會沒武器用而措手不及.
II.開始導入自己所知所學. 也就是賣弄一下自己.
嘗試在Solution加入自己在經濟學 會計等等學到的知識.
更好的是 加入個人經驗等等.
舉個例子 我自己本身在幾家公司做過網路行銷的工作
所以每次講到Boost Revenue時
我都會提到 利用數位行銷去做廣告推播等等的東西.
什麼Growth hack啊 Retargeting啊什麼的 全用上了！
III.(老人痴呆突然忘了要寫什麼 之後再補上…)
>>>>>>>>>>>>>>>>>>>>>>>
*後記
其他幾個值得提醒的小tips:
1.平時有空就去訓練自己Eyebrow和心算數字的能力.
尤其是快速的估算 在計算表格時能大幅提升速度.
(之前辦的心算Workshop 裡面幾個技巧就可以用一下)
不少網站都有提供免費的心算練習 谷哥一下就有.
2.多去看看商業新聞和時下議題
像是物聯網啊 大數據啊 數位金融啊什麼的.
在某些關鍵時刻, 賣弄一下自己對產業的知識
會有意想不到的好效果呢.
然後多背一些數字 像是一些人口資訊 或產業市值等等
在做Market sizing或是Pricing之類的Case 會幫助很多.
3.到底要做幾個Case才夠呢? 這個我覺得非常地看人.
有的人天生邏輯就和Casing同步, 練沒十個就上手.
也有人花了好幾個月做了一百多個Case才完全掌握.
網路上有此一說 大概要30個Case的練習量 會比較穩.
而我自己雖然第一個面試時只有 15個Case
到了Final Round時 大概也差不多30個了.
(從頭開始 前後總共約四週…)
*做到最後就會感覺 其實Case好像都差不多 就那幾招.
4.Behavioral真的非常非常非常重要.
在Case前 通常會有一到兩個Behavioral.
這幾個問題往往決定了很大部分面試官對你的印象.
請千萬要好好準備 不要變成只會做Case.
5.準備好自己 並享受做Case的過程
每次的Case interview 我都覺得是個展現自己的舞台.
請務必保持著熱情分享的態度及自信
就像在台上打搖滾樂般地 充滿感染力!
最後
祝大家面試順利 加油！
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※ 文章網址: https://www.ptt.cc/bbs/MBA/M.1491104700.A.05B.html
※ 編輯: ji3g40np (98.26.36.130), 04/02/2017 11:53:13
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