THE JOURNEY BRINGING VIETNAMESE COFFEE TO THE WORLD
“To make a success and keep it sustainable, and to build a heritage that lasts – this is my ultimate goal” - CEO Le Hoang Diep Thao
Madame Le Hoang Diep Thao is the co-founder and co-owner of Trung Nguyen Group – a proud national brand of Vietnam. Taking charge of chief execution and management role over the past 20 years, Thao has proven herself as a bold leader who can make strategic decisions that boost Trung Nguyen’s growth as one of the largest coffee makers in Asia.
Thanks to Madame Diep Thao’s vision and leadership, Trung Nguyen has risen from zero to the No.1 coffee brand in Vietnam, remaining the fast-growing pace and the leadership position up to now.
G7 – a signature instant coffee brand enjoyed by more than one billion people in 60 countries and territories worldwide – is not only a success of Trung Nguyen and Le Hoang Diep Thao, but also a notable achievement of a coffee nation like Vietnam. It was Thao who decided to start the instant coffee business of Trung Nguyen in 2003, making a transformative change to the coffee corporation which had already established its reputation for roasted, ground coffee. With G7, Trung Nguyen became even more powerful.
Giving all her heart and passion to the development of Vietnamese coffee, Le Hoang Diep Thao started a new chapter of Vietnamese coffee in 2015. While still owning Trung Nguyen, Thao launched a new coffee brand dubbed King Coffee. After making a successful debut in the USA, the most demanding markets of the world, King Coffee has quickly expanded its presence in large international markets like China, Russia, South Korea, Australia, France, the Netherlands, Singapore, Thailand, etc. Just three years from the debut and King Coffee has been now available in 61 countries and territories globally, highly praised by experts and trusted by consumers.
Many experts attribute the impressive success of King Coffee to Thao’s over 20 years of management experiences at Trung Nguyen. Surprisingly, Thao has another answer: “This (success) is because King Coffee is proudly originated from a coffee-growing country, while some other strong coffee brands in the world are not. Vietnam boasts the best Robusta quality and is the second-leading Robusta exporter of the world.” King Coffee production plant built in Nam Tan Uyen, Binh Duong in just five months to ensure an ample supply of King Coffee for global demands is the demonstration of CEO Diep Thao’s unwavering commitment to bringing Vietnamese coffee into the world.
King Coffee is the fruit of two decades of hard working and challenges overcoming. It also reassures CEO Diep Thao’s passion to gain Vietnamese coffee a decent position in global coffee map. With King Coffee, CEO Le Hoang Diep Thao enables Trung Nguyen International to write the next chapters that complete the legend of Trung Nguyen.
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I has just been invited to participate in CEO Forum - World Coffee Portal 2018 as a speaker on 9th November 2018 in Los Angeles, USA.
It would be my honour for the first speech of a Vietnamese brand at one of the world’s top leading forums of the American coffee industry. This prestigious forum has attracted over 14 thousand attendants, including a vast array of CEOs and experts coming from various global coffee corporations.
It’s definitely a great opportunity for us to make the dream of taking Vietnamese coffee to the world and King Coffee towards a global brand become reality <3
http://www.allegraceoforum.com/speakers/
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Vừa qua, tôi đã nhận lời mời sẽ tham gia làm diễn giả tại CEO Forum - World Coffee Portal 2018 vào ngày 8 - 9/11/2018, diễn ra tại Los Angeles, Hoa Kỳ.
Thật là một vinh dự cho tôi khi lần đầu tiên một thương hiệu Việt có phát ngôn tại một trong những diễn đàn hàng đầu thế giới của ngành cà phê tại Mỹ. Đây là diễn đàn uy tín và thu hút hơn 14.000 người tham gia, trong số đó có rất nhiều CEO và các chuyên gia từ các công ty cà phê lớn trên thế giới.
Đây quả là một cơ hội tốt để tôi hiện thực hoá giấc mơ đưa cà phê Việt vươn ra thế giới và King Coffee trở thành thương hiệu toàn cầu ❤️
http://www.allegraceoforum.com/speakers/
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Coffee Fest 2018 tại Los Angeles, Hoa Kỳ là một cơ hội lớn cho cà phê Việt Nam nói chung và King Coffee nói riêng. Ở đây, chỉ có có duy nhất một thương hiệu cà phê Việt Nam là King Coffee tham gia cùng với hơn 500 công ty cà phê trên khắp thế giới. Thực sự quá tuyệt vời!
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Coffee Fest 2018 in Los Angeles, USA has created a great opportunity! There is only one Vietnamese coffee brand here - King Coffee among 500 coffee brands all over the world. It's absolutely fantastic!
KING COFFEE BƯỚC VỮNG CHẮC SÂU HƠN VÀO THỊ TRƯỜNG HOA KỲ
🔻Điểm nhấn của King Coffee tại lễ hội Coffee Fest Los Angeles 2018 (California, Hoa Kỳ) này là mang đến cho người tiêu dùng Mỹ hương vị đẳng cấp nhất qua các dòng sản phẩm đa dạng và phong phú. Nhiều khách tham quan đã rất thích thú và hết lời khen ngợi cà phê King Coffee, đặc biệt là khi thấy các barista trình diễn pha cà phê sữa đá truyền thống của Việt Nam bằng các sản phẩm cà phê rang xay.
🔻Tại Lễ hội, bà Lê Hoàng Diệp Thảo – CEO Trung Nguyên International phấn khởi chia sẻ: “Sự ủng hộ của Kiều bào và cả của người tiêu dùng Hoa Kỳ là động lực to lớn để King Coffee viết nên câu chuyện huyền thoại về thương hiệu cà phê Việt Nam có khát vọng chinh phục thị trường lớn nhất và khó tính nhất thế giới.”
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KING COFFEE – THE STABLE LEAP TO MORE DEEPLY PENETRATE US MARKET
🔻Taking the best – class flavors of various product lines to the American consumers is the prominence of King Coffee at Coffee Fest Los Angeles 2018 (California, USA). A lot of visitors have been so attracted and eagerly praising King Coffee, especially once witnessing the baristas’ performance of “ca phe sua da” – iced coffee with milk, the Vietnamese traditional drink from roasted and ground coffee products.
🔻At the festival, Mrs. Le Hoang Diep Thao – CEO of Trung Nguyen International has enthusiastically stated, “the supports of both our oversea compatriots and the American consumers would be a great motivation for King Coffee to draw a fairy story regarding a Vietnamese coffee brand, building a desire to conquer the largest and most demanding market in the world.”
#KingCoffee
#TrungNguyenInternational
#CoffeefestLosAngeles2018