碩博士 研究方法 「音樂盜版之學術論文」
原來教授也在「過了某個轉角路口」⋯😬🎶
本想💤的⋯⋯⋯突然慢慢伸直腰桿！罪過罪過🤣
摘：
Intention to Commit Online Music Piracy and Its Antecedents:
An Empirical Investigation
Neil A. Morton and Xenophon Koufteros
Department of Information Technology and Operations Management Florida Atlantic University
Online piracy of copyrighted digital music has become rampant as Internet band- width and digital compression technologies have advanced. The music industry has suffered significant financial losses and has responded with lawsuits, although online music piracy remains prevalent. This article developed a research model to study the determinants of individual intentions to commit online music piracy. The model was derived from the theories of planned behavior and deterrence. A survey questionnaire of 216 respondents was used to test the model. Consistent with the theory of planned behavior, the results showed that attitude toward online music piracy, subjective norms, and perceived behavioral control are significant antecedent factors of intention to commit online music piracy. Concerning deter- rence theory, the results suggest that the effect of perceived punishment severity on attitude was highly significant for females, and the effect of perceived certainty of punishment on attitude was not significant for males or females.
Online music piracy has flourished in recent years as advances in Internet and compression technologies have enabled users to send and retrieve large collections of copyrighted music files over the World Wide Web. The music industry claims to have been hit hard, as profits have decreased about 10% each year for the past few years (Dana, 2003). The music industry has responded with a series of lawsuits, although the effects of this litigation are unclear (“Fightback
