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關於 google ad banner ，我們在網路上蒐集到這些相關的討論、資訊與評價

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在google ad banner這個產品中，有6篇Facebook貼文，粉絲數超過3萬的網紅Rudi Leung 廣告風涼話，也在其Facebook貼文中提到， 已經很久沒有做純Display Ad + SEM的廣告Campaign。 我也不知道何來的勇氣，建議了一個Creative一點也不花巧的Campaign，然後還提議客戶，把多一點的預算，作媒體投放之用。 直白一點說，我們賺錢的空間，部分直接轉嫁了給合作的Media Agency。同時，我們提案的...

google ad banner 在 Rudi Leung 廣告風涼話 Facebook 的最佳貼文

Rudi Leung 廣告風涼話 By Rudi Leung 廣告風涼話

2020-08-26 13:04:52 有 327 人按讚
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已經很久沒有做純Display Ad + SEM的廣告Campaign。

我也不知道何來的勇氣，建議了一個Creative一點也不花巧的Campaign，然後還提議客戶，把多一點的預算，作媒體投放之用。

直白一點說，我們賺錢的空間，部分直接轉嫁了給合作的Media Agency。同時，我們提案的，是很多Creative Agency都不屑一顧的Banner Ad和Google AdWords。

雖然不是Creative取勝，可是，我們的廣告策略，卻是拳拳到肉，於是，在提案時，十分順利。

Campaign踏入第三個星期，目前為止，已經看到很多有趣的Insights，因為廣告可以直接追蹤到埋單成效，看到客戶的生意有明顯上升趨勢，實在令人鼓舞。

面對疫情，大部分客戶都要面對嚴峻的挑戰，作為客戶的合作夥伴，我們更要設身處地，想盡辦法幫助對方解決面對的商業難題。

此外，作為Creative Agency，有一家可以開心見誠，同舟共濟的Media Agency亦很重要。

我做過一家公司，公司Credential有一張Chart，表達的意思大概就是，一個Award Winning的創意，如何可以讓客戶的媒體使費大幅減少云云。所以，公司的目標，就是要客戶買單我們的大創意作品，從而把更多的預算，從合作的Media Agency拿過來。

上述道理，本來沒有絕對的錯或對，可是，當抱住這種自私心態做事，合作便將注定失敗，三輸的結果，是意料之內，在這個人人顧住搶資源的時勢，大家將會輸得更慘烈。

#廣告風涼話

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Rudi Leung 廣告風涼話

About author
思考廣告，思好生活。
廣告人/專欄作者/誠品香港2015暢銷書「社交影響力」作者/退休音樂人/兼職?
34328 followers 31989 likes "http://rudileung.com/"
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google ad banner 在 AppWorks Facebook 的精選貼文

AppWorks By AppWorks

2019-08-27 08:39:57 有 11 人按讚
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【Less than Half of Google Searches Now Result in a Click】
Rand Fishkin - the co-founder of MOZ and SparkToro released an interesting study this month outing Google and their efforts on walling off the search engine for their own. Since June 2019, only 40.42% of all Google searches now results in a click to web properties not owned by Alphabet Inc, the rest is split between zero-click searches (49.76%), Alphabet owned properties (5.98%), and paid clicks (3.83%).
It’s not doomsday for everyone just yet, but if you want to increase the survival rate of your startup under the Google overlord, here are some suggestions I’ve picked out through the ongoing discussion within the SEO (Search Engine Optimization) and Marketing community:
1. [On-SERP (Search Engine Results Page) SEO]
Optimize your Search Results ranking on the most valuable keywords, make sure your Site Title and Meta Description carries your brand/marketing message on the Search Results page. You are still able to influence these potential customers by showing up on important keywords even without them going to your site.
2. [Find New Marketing Channels]
The first banner ad debuted on HotWired in 1994 with a CTR (click through rate) of 78%, CTR for Facebook ads on the other hand now averages around 0.90%. Overtime almost all marketing channels will get less effective and your CTR will gradually head towards 0. From flyers to mail, email, SMS, banner/display ads, Messenger, Youtube, Instagram, and all the way to TikTok. You will need to actively try out new marketing channels to combat the “Law of Shitty Clickthroughs” (coined by Andrew Chen from a16z).
3. [Offline Marketing Channels]
Much like the Online to Offline trend we observed in recent years, your marketing efforts deserves to have some offline presence too! Whether is hosting workshops, seminars, speaking events, or even building a community, you would be surprised at how well these offline efforts convert to paying customers.
4. [Optimize Your Presence on Alphabet Properties]
Lastly, this means playing Google’s game of “help me, help you”. With 94% Search Engine market share in most of the the world - excluding China and Russia, one sure way to leverage Google and make the most of this situation is to optimize your content and presence across all their channels (Youtube, Maps, AMP, Images, Knowledge Panels, etc).

- Jack An
Analyst, AppWorks

*Picture from SparkToro

Tags:
AppWorks

About author
【The leading accelerator in Greater Southeast Asia】 Founded in 2009, AppWorks is a startup community built by founders, for founders. We are committed to fostering the next generation of entrepreneurs in Greater Southeast Asia (SEA+TW) and helping them facilitate the region’s transition into the digital era. Just as mobile completely transformed the status quo, we believe nascent technologies such as AI and blockchain will eventually redefine the global paradigm. As such, whether it’s mentorship, investment, or talent, AppWorks has established a one-stop shop for ambitious founders willing to bet against the consensus and drive a change they see in the world. As a VC, AppWorks has US$170 million under management, and is invested across 50 portfolio companies, including leading startups in GSEA like 91APP, KKday, ShopBack, Carousell, and iCHEF, while having produced 4 IPOs— Uber, NetPublishing, KuoBrothers, and MobiX. We close 10-15 deals a year, with ticket sizes primarily covering Series Seed, A, and B, and up to C, investing in AI, Blockchain and SEA founders. As an equity-free accelerator, AppWorks serves as the leading launchpad for entrepreneurs targeting Greater Southeast Asia. Every six months, we invite the most talented AI / IoT, Blockchain / DeFi and Southeast Asian startups across the region to join AppWorks Accelerator With 395 startups and 1,331 founders in its alumni network to date, the AppWorks Ecosystem is the largest of its kind in Asia. All AppWorks startups collectively generate US$ 8.05B in annual revenues, provide 17,359 jobs and are valued at US$ 11.07BB. State of The AppWorks Ecosystem Active Startups: 395 (+8 YoY) Total Founders: 1,331 (+218 YoY) Total Raise: US $ 2.36B (+140% YoY) Total Valuation: $ 11.07B (+160% YoY) Annual Revenues: $ 8.05B (+162% YoY) Total Employees: 17,359 (+73% YoY) 【If you are a founder working on a startup in SEA, or working with AI / Blockchain, apply to AppWorks Accelerator to join the largest founder community in Greater Southeast Asia: https://bit.ly/3bbDw7Q】
由創業者，為創業者所設立，專注在 AI 與 Blockchain 兩大領域，提供創業者從 0 到 1 的 AppWorks Accelerator 創業加速器，以及從 1 到 100 的 AppWorks Funds 創投資金兩大服務。
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google ad banner 在 日央設計工作室 Facebook 的最佳解答

日央設計工作室 By 日央設計工作室

2018-05-08 19:11:11 有 5 人按讚
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[Google AD 時裝品牌廣告]

配合google政策與規格量身打造專屬的品牌AD BANNER。
讓您的品牌在網路市場洪流中凸顯，並創造商機。

#日央設計工作室
#Google廣告
#時裝
#BANNER
#設計

相關工作邀約可來信至日央設計工作室:
service@iinnstudio.com

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日央設計工作室

About author
歡迎來到日央設計工作室 不論是網路廣告BN設計、多媒體行銷設計、網頁視覺規劃設計、架設 、BANNER、各類商品/商城設計、包裝設計、VIS等都竭誠為您服務
1821 followers 1749 likes "http://iinnstudio.com/"
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社群媒體上有些相關的討論：

google ad banner 在 35 Adwords banners ideas - Pinterest 的推薦與評價


Mar 11, 2016 - Explore Kasia Lanecka's board "Adwords banners" on Pinterest. See more ideas about adwords banner, banner ads, web banner. ... <看更多>

google ad banner 在 日央設計工作室 - Facebook 的推薦與評價

[Google AD 時裝品牌廣告] 配合google政策與規格量身打造專屬的品牌AD BANNER。 讓您的品牌在網路市場洪流中凸顯，並創造商機。 #日央設計工作室#Google廣告# ... ... <看更多>

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Or you're a designer and you don't want to design some ad banners from scratch? Table of Contents hide.

#72. Google Responsive Display Ads Examples & Effects - bfw ...

Responsive display ads are a relatively new Google Ads offering. ... Agencies might end up focusing more on banner placements on ...

#73. Banner Sizes: The Must-Have Banners of 2022 | Match2One

The banner size can have a major effect on how ads perform – and the ... set up by Google they may decide to remove your ad from the Google ...

#74. Banner Ads Can Be Creative and Effective - Think with Google

Google Media Lab's Bob Arnold explains the importance of creative quality in a banner campaign. Learn the three principles for creating successful banner ads.

#75. Google Ad Creator: How to Use Google's Display Ad Builder

2. Choose your template or create your own · Choose your type of ad, like banner, expandable, or interstitial · Name your filename · Select your ...

#76. Coffee Google Adwords Banner Google Web Designer by IsLein

Coffee Google Adwords Banner Google Web Designer is a beautiful set of banner templates, made for all business purposes. · 06 HTML Ad template, ...

#77. Top 10 Google Ads Banner Sizes By Performance - Augurian

The top three (300×250, 728×90, and 160×600) take up 77% of all ad impressions, making them best performing Google Display Network banner ad ...

#78. Google Display Ads: Specs and Best Practices - Portent

Before you start uploading any images, note that Google Ads has made ... When creating banners or selecting images, be sure to make your ...

#79. Google Ads Graphics, Designs & Templates from GraphicRiver

You found 10,627 google ads graphics, designs & templates from $2. All from our global community of graphic designers. · 16 Web Ad Banners · 10 Google Ads Banners.

#80. How to Download and Export Banner Ads for use in Google ...

Your own custom-made Animatron banner ads can easily be downloaded and/or exported for use in Google Adwords and DoubleClick!

#81. How to Create HTML5 Banner Ads in 2022 - PPCexpo

HTML5 ads are web banner ads that use HTML5 files, which have been developed in Google Web Designer. The purpose of this style of advertising is to offer a more ...

#82. Google Banner Ads: The Ultimate Guide (Sizes, Examples ...

What Is a Banner Ad? · Responsive Display ads: Add your text, upload images, and your logo, and Google will optimize your ads and let them blend into the look ...

#83. Rich Media Gallery

FILTER AD SHOWCASE. clear. Ad Productkeyboard_arrow_downkeyboard_arrow_up. Display & Video 360; Google Ads; Google Display Network; Google Web Designer

#84. Search Ads vs Display Ads: The Differences & When to Use ...

The main difference between Google search ads vs display ads is ... As banner ads above the main content on sites or to the right of the ...

#85. Google Adwords banner with video or sound? - Advertising

I Have succesfully used Hype 3 making ad banner for Google Adwords platform. Yet how about using video and sound? I cannot find any description of this ...

#86. Pokemon Go Google ads have the player base unhappy

Pokemon Go players voice concerns over the potential addition of Google ads. By Hirun Cryer published 22 days ago. Google ad banners were datamined from a ...

#87. Google / Facebook ad banner design - PrestaChamps

Attract new customers with a well optimized Google or Facebook campaign. Increase visibility with stunning, eye-catching banners. Your ads will be presented ...

#88. Best Mobile Ad Sizes (Standard Banners, Tablets, Google 2021)

Since 2017, when Google changed their mobile ad types policies and removed restrictions to place 300×250 units above the fold, this medium ...

#89. 45,000+ Google Ads Images | Stock Design Images Free ...

Are you looking for Google Ads design images templates PSD or vectors files? ... Travel Web Banner Design Template Google Ads images PSD. Download.

#90. Google Ads Display

... managing and optimising visual ad campaigns that engage your audiences. ... and track performance – using Google Display Audiences and Performance Planner.

#91. Google Adwords Templates Sketch Resource

Sketch App free sources, Google Adwords Templates resource, for Sketch App. Google Adwords Templates Sketch file freebie.

#92. Average CTRs display and search advertising - Smart Insights

A compilation of Facebook, Instagram, LinkedIn, and Adwords clickthrough rates ... It's not the case that the majority of ad viewers have 'banner blindness' ...

#93. Is it possible to use After Effects to create a Google AdWords ...

Is it possible to use After Effects to create a Google AdWords web banner? ... Originally Answered: What are the best tips to run a Google Ad campaign?

#94. Google Ad Manager (GAM) – Responsive Banner Ads - Metro ...

NOTE: Google's Ad Manager (GAM) was previously known as DoubleClick for Publishers (DfP). Google changed the name in 2018, ...

#95. Learn How to Make Money With Google Ads - The Balance ...

However, Google AdSense is different because ads are less intrusive than large banner ads, and the content is specifically relevant to the ...

#96. What Are The Standard Banner Ad Sizes in 2022 - Creatopy

If you're pouring money into Google ads, it's critical to be aware of the banner ad sizes that generate the most amount of impressions, ...

#97. The most popular banner sizes in Google Ads - Netpeak

The most popular banner sizes in Google Ads · Banner: 468x60; · Leaderboard: 728x90; · Square: 250x250; · Small Square: 200x200; · Large Rectangle: ...

#98. Google AdWords banner designs - Heers

Wil je scoren met Google AdWords banners? Wij maken voor jou de juiste campagne, het beste design en het perfecte formaat.

#99. The Straightforward Guide to the Google Display Network

Learn why you should use Google Display Network (GDN) and how you can target your GDN ads to reach ... Webmechanix display banner ad example.