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ชาตรามือ คือ สุดยอดการตลาด / โดย เพจลงทุนแมน
สินค้าที่ดูน่าเบื่อ
บางทีก็กลับมาชีวิตชีวาได้.. ถ้าเจ้าของ "ตั้งใจทำ"
กระป๋องยี่ห้อ ชาตรามือ ทุกคนน่าจะเคยเห็น
สินค้าที่ดูโบราณ อยู่ดีๆก็ดังเปรี้ยง...
Continue ReadingHand Tea is the best marketing / by page invest man
Boring products
Sometimes I can come back to life.. If the owner "intends to do it"
A can of tea brand. Everyone should have seen it.
Old-fashioned products are suddenly famous.
Is this a fluke or skillful?

Back to 2468 or almost 100 years ago

The Ancestor of "Ruangrit" across the water across the sea from China. Founded a hot tea shop in yaowarat.

Later, Mr. Dithaphong Ruangrit has established the siam tea factory in 2537 to buy tea leaves from Chiang Rai Province.

Hand Tea is the trade name of tea powder successfully cooked by Siam FB. Cuddle Kor Co Ltd.

60 % domestic sales proportion and export 40 %

And did you know that PTT's "Amazon" Coffee Shop? Order Company Tea for cuddle tons up to 88.5 tons per month..

How much does hand tea earn?

Year 2555 Income 85 million baht
Year 2556 Income 114 million baht
Year 2557 Income 206 million baht
Year 2558 Income 268 million baht
Year 2559 Income 366 million baht

It can see that the company's revenue grows in a leap.

What's behind the scenes to grow income like this?

In addition to focusing on selling tea successfully to drill a group of water seller.

In the past 10 years, hand tea has developed a business with the 3th generation of heir through the opening of "Hand Tea" drink shop to reach the end user directly to sell our raking drinks such as iced tea, Black Tea, cold tea. Now.

Even though beverages are not a major business that make money for the company, opening the store makes hand tea products more known among the drinkers is a great brand awareness.

If you remember at the beginning of the year, the hand tea shop created a phenomenon that is considered talk of the town. That was "Rose Tea" that came out during Valentine's festival.

Based on consumer reviews through social media that spread quickly with the benefits that say drink and excretion until it's gone. Belly is called tea.

People want to try this rose tea drink to make the front row.

It's a great success in creating word of mouth

Now, there are more than 60 branches in Thailand. It is a famous department store, including bts train station. Every branch is an investment of the company.

Also opened a branch in ASEAN REGION THROUGH FRANCHISE SALES IN MALAYSIA, Singapore and Brunei, which has a taste of drinking similar to our home. Recently opened in South Korea.

For foreigners

Mobile Chatra is a souvenir to buy back to my hometown.

By the way of hand tea expanding at airport and attractions, it makes foreigners know more about the brand. It is a trend of mouth to mouth to write in the travel guide that if you come to Thailand, you must try to drink cha-Yen of hand tea.

What makes hand tea come back so popular?

1. Adjust the image to match the era.

Cracking line. Products that are ripped away like soft ice cream. Serve Thai tea and green tea, but still the taste of tea leaves that we are very familiar with.

For an old client is a novelty from what he is accustomed to new clients. That means creating a perception of what a hand tea is.

2. Some products are for sale in a few branches.

That means creating products to find. The more rare items, the more consumers want to try.

Hand Tea understands how to play with consumer feelings very well.

3. Online World Spread the trend

Famous Hand Tea in the online world through customer reviews who actually eat until the hashtag #chatra in the famous online media like twitter and Facebook.

In addition, using influencer from famous pages in the food industry, the more it stimulates the desire for customers.

Everything that says should be the way of business of the new generation, the 3th generation of hand shatra.

Make an old brand that seems to be instantly rected into a brand.

If many people don't notice, they won't understand the change, but when they look into each product, the marketing campaign this brand has done.

I will find out that what the hand tea got is not because of luck, but because of the skill that "brand owner intended to happen"

If you want to invest, man ranked, then hand tea should get the best marketing " position of Thailand this year..Translated

世界上的食物，從什麼時候開始被分成「人食」、「狗食」了呢？
說到狗食，你會想到什麼？
乾飼料、罐頭、牛皮骨？
好多人這麼說：「不要給狗吃人食，因為這樣他就會被寵壞，以後就挑食不吃飼料了」好像新鮮的食物是人類專利一樣，不可以跟狗分享
或者是萬惡的深淵，一旦讓狗狗接觸到，這條狗就萬劫不復了
今天才有主人跟我說，
現在是因為狗狗生病了，才給他吃牛肉，等他好了
才沒有這麼好康勒！要讓他餓到乖乖吃飼料
「吃飼料才會健康」－－最後這句話真的讓人痛徹心扉
其實一份2005年的研究發現
每天吃乾飼料的狗，如果能至少一週三次，在飼料中加上新鮮葉菜的話
可以比那些完全沒有吃新鮮食物的狗，
減少90%的癌症發生率。
而那些每週至少三次，可以吃橘黃色蔬菜的狗
癌症發生率甚至可以減少到70%。
從這份數據看來，
吃飼料真的比較健康嗎？

別再冤枉那些討厭吃飼料的狗了
他們只是更懂得慎選食物而已

HERE’S WHY IT IS SO IMPORTANT TO ADD FRESH “HUMAN FOOD” TO YOUR PET’S KIBBLE

Today, ninety-six percent of pet owners around the globe are feeding dry commercial pet foods. Of those 96%, there is a large majority that believes dried commercial pet food is really all their pet needs and would never stop to consider the benefits of adding fresh “human food”.

(“Human food” definition in this article: clean sources of meat-based proteins and some organic plant matter, not beer and nachos 😉)

There are many reasons why some of these pet parents feel this way, however the most popular reason today seems to be the 50-year-old rumor that is in existence and still spreading.

You know the one: “Giving your animal table scraps is bad!”

How or when did this terrible rumor start?

Well, if we go back in time, research shows that shortly after the invention of processed pet foods, manufacturers were having a hard time convincing pet parents to make the switch from foods in their refrigerators to their commercial pet foods.

So in 1964, the pet food industry, along with the PFI, joined together with a whole bunch of marketing dollars and launched one of the most influential campaigns the pet world had ever seen: the “Ban All Table Scraps from your Pets’ Bowls” campaign!

Through thousands of newspapers, magazines, and news stations, the public was warned about the dangers of table food scraps or “human food” and the importance of feeding “processed” commercial pet food. From there, the giant smear campaign took off!

Not only did this clever campaign work, but it was so impactful that now, 50 years later, folks are still in fear of offering anything that is not labeled pet food.

SO IS IT A GOOD THING TO ONLY OFFER YOUR PET DRIED KIBBLE?

Not according to ongoing research it isn’t, especially with today’s cancer rates being 1 in 2 dogs!

In a 2005 study conducted at Purdue University on Scottish Terriers, the results showed that adding fresh vegetables to dry commercial kibble actually prevented and/or slowed down the development of transitional cell carcinoma (aka bladder cancer)!

In the study, dogs ate a diet of dry commercial pet food, while some got an assortment of vegetables added to the mix at least 3 times per week.

When the study was concluded, according to the researchers, they weren’t really shocked by the results.

Here’s what they found:

Dogs that ate any green leafy vegetables, like broccoli, had reduced the risk of developing bladder cancer by 90% and the dogs that consumed any yellow – orange vegetables like carrots reduced the risk by 70%!

Seriously! A lousy carrot helped smash the potential of cancer.

( http://ilarjournal.oxfordjournals.org/content/55/1/100.full ) (Raghavan, Knapp, Bonney, 2005)

Yes, of course cats are obligate carnivores (must have meat to survive) and our dogs are facultative carnivores (carnivores with omnivorous potential if circumstances demand) so offering clean meat-based protein sources should always be top priority and essential.

However, because today’s world is ever-so changing due to factory farmed livestock being fed genetically modified grains and our planet being contaminated with every type of pesticide, fungicide and larvicide, the importance of fresh, organic plant matter to help detox the body couldn’t be more crucial.

So if the “cancer reducing benefit” doesn’t tickle your fancy enough to convince you to add any “human fresh foods” to your pet’s bowl, then maybe think of it this way:

How bad would it suck if someone forced you to eat dry processed foods your whole life!?

Rodney Habib - Pet Nutrition Blogger

"An educated, informed and well-researched community of pet owners can only put more pressure on the pet food industry to be better! When pet owners know better, they will only do better!"