分享一下自己1/31同時收到Apple和Spotify針對podcaster的news letter
APPLE PODCAST
1. Show Availability and Content Updates
Apple routinely checks each podcast RSS feed to detect new episodes as well as metadata or artwork changes. Our system will display these changes on Apple Podcasts within 24 hours after detecting them.
You don’t need to perform additional actions — simply confirm the new episode or content updates are successfully published on your hosting provider’s platform.
我自己實測，因為先前有社團成員也很苦惱
更新都沒有被apple podcast update到
這次的更新似乎改善了這點
我自己的頻道Logo再重新訂閱之後
終於成功換了......感動哭
2. Fundamentals of Podcast Marketing
When marketing your show, it’s helpful to keep in mind why and how people listen to podcasts. Learn more about podcast marketing fundamentals, which include tips and tools to help grow your audience.
(https://podcaster.apple.com/)
or example, you can learn how to:
Build and grow your show’s brand.
Write effective marketing copy describing your show.
Leverage social media to build your audience.
Use the Listen on Apple Podcasts badge to promote your show or an episode.
Collaborate with other podcast creators to generate buzz for your own show.
這次Apple也針對「如何漲粉」的議題寫了一些tips
不確定是不是先前就已經出現的東西
SPOTIFY PODCAST
1. Behind the Streams
You talk, and we listen — at least, that’s how it usually works. But this year, we thought it might be time to break format. It’s in this spirit that we welcome you to our first-ever newsletter for podcasters, Behind the Streams. Once a month, we’ll drop into your inbox with news we hope you’ll use: from product tips and updates, to original insights from fellow creators, to resources that’ll help your pod stand out in a sea of noise. Whether you’re a host or a producer, a marketer or an editor, Behind the Streams is your guide to streaming success on Spotify.
We’re glad you’re here,
Spotify for Podcasters
相同的，我不確定是這次更新才有還是以前就有
Spotify打算針對podcasters定期發布電子報
幫助我們去了解怎麼做得更好、一些更新、還有資源的提供等等
滿期待他們會提供哪些資源和進一步的改善的
2. Gimlet Academy
This week, we teamed up with our friends at Gimlet to release Gimlet Academy — a new podcast for creators that offers up insights from one of the industry’s most influential voices. Hosted by Gimlet co-founder Alex Blumberg, the five-episode series shares what he’s learned about every step in the process: from pitches to producing.
Spotify請了一間紐約的Podcast製作公司
(沒錯，Spotify在2019年2月投資了 $230 million)
(Spotify真的佈局很勤)
(https://en.wikipedia.org/wiki/Gimlet_Media)
做一系列節目分享做節目的過程心得
3. Streaming Data changes
Measuring the success of a podcast has been a messy endeavor, historically speaking. With our streaming data, we’re trying to change that. On Spotify for Podcasters, you have access to a slew of data that can help you spot trends and refine your vision. Log in at podcasters.spotify.com to view individual episode performance (like your number of starts and streams, as well as episode retention). You can also check out your number of unique listeners and followers, as well as a demographic and geographic breakdown of your audience — so you can give your partners and sponsors a break down of who’s truly listening to your show.
(A Quick Guide to Spotify’s Podcast Metrics：
https://podcasters.spotify.com/blog/a-quick-guide-to-spotifys-podcast-metrics?utm_source=email&utm_medium=emailmarketing&utm_campaign=2020q1_creator_single_podcastmarketing_btsjanuary)
官方宣稱他們改善了數據的方式
而且令人興奮的是，他說這樣你就可以給你的sponsors一些更清楚的數據，清晰地描述了輪廓
雖然我打開後台還是沒發現什麼差別
如果有其他前輩發現，再跟大家分享下，感恩師傅
(另外Spotify也早在去年8月就已經提供tips for podcaster，這點Apple倒是慢了足足半年)
(How to Promote Your Podcast on Spotify：
https://podcasters.spotify.com/blog/how-to-promote-your-podcast-on-spotify )
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同時收到兩邊的信
頗有較勁意味，但平台間的競爭
對我們來說絕對都是好事
新的一年繼續加油！
