"In particular, female shoppers overwhelmingly want to see, touch and feel products before buying them. Males, on the other hand, skew more toward the immediate satisfaction of taking items home with them." 以前有看過研究報告, 其實人在買東西的時候, 都會利用五感, 尤其是女生. 這種感官上的滿足, 是電商無法取代的. 所以, 我覺得實體零售業是不可能完全被電商取代的.
"From the female perspective, it’s all about the ability to see, touch and feel items. Two-thirds (66%) of female shoppers say trying-it-out is a deciding factor for shopping in stores versus online. Shopping for products with a high fashion quotient — think apparel and accessories or home furnishings — is a likely driver."
體驗經濟我覺得也是一種感官經濟. 零售業也要跟現在的體驗經濟結合, 才能吸引到消費者.
"Brick-and-mortar holds an advantage for its ability to satisfy shoppers' needs to try out products and immediately take them home. A compelling in-store shopping experience where shoppers can easily see, feel and try-out products — coupled with stellar inventory management to ensure product is in stock — can make or break physical retailers."
