In a startup, the first marketing you do starts from within.
The organization, that is.
In my experience, whether or not a founder or co-founder is an engineer, a scientist, or a pilot, is irrelevant to a startup's first attempts at forming an opinion about itself as it seeks out product and market fit.
In a startup, the founding principles come from a kind of default marketing department, a small team that has to huddle around a computer late at night, and figure out WHY they are doing what they are doing.
This is the first marketing you have to do to solve all the other problems that are out there -- and there will be problems.
Look at this internal memo written by Nike's first marketing lead, Rob Strasser. This inward-facing document is a communication master's example of a mission to focus the team on the common core of their work. There's something of the founder DNA in this. A founder can learn from this approach.
Notice that not one of these ten points describe shoes, or how to make the shoes, or where to source the shoes. Those things can be worried about later, as long as these first principles are attacked.
These core principles talk about behavior, mindset, purpose and methodology.
As a founder, you are the leader, and you are in a similar boat, but being the hardworking and incessant person you most likely are, your head is buried in the details of granular problems and descriptions of product. You are focused on business goals and numbers, maybe.
If you are in a position where you are looking at marketing as a separate job that needs to be delegated to an individual or a team that is only focused on explaining product to market, maybe take a step back and consider this approach.
Have you started with marketing from the inside?
Have you sat with the team and explained, "This is us?"
Have you measured your focus and your work in terms of emotion, psychology, internal motivations and desires?
In the hard rocks and tough nights of startup work, or encountering your first mistakes, it will inevitably come down to this marketing that starts from within.
Four practical steps you might take to get started in this direction:
1. Make your list of where you would start on these goals.
2. Sit down with everyone on your team, go over it, check in with them, listen to their feedback.
3. Go back again and edit, boil it down to the essentials.
4. Deliver them in a company meeting, field questions, and make sure everyone has it right.
Where you go from there will have a lot to do with what happens in these first steps.
Doug Crets
Communications Master, AppWorks Accelerator
If you are a founder who is working in Blockchain and AI, keep an eye out for our next round of applications, which should be out later this year. We hold a roughly five month long accelerator class twice a year that is free of charge and takes no equity from founders. Find out more at https://appworks.tw/accelerator
twice scientist 在 [影音] TWICE - SCIENTIST M/V - 批踢踢實業坊 的推薦與評價
專輯封面
https://image.bugsm.co.kr/album/images/original/204321/20432142.jpg
發行日 2021.11.12
發行社 Dreamus
企劃社 JYP Entertainment
類型 Dance,抒情,R&B/Soul,Rap/Hip Hop,Rock/金屬
1.SCIENTIST [TITLE]
VLIVE
https://www.vlive.tv/video/268827
YouTube
https://youtu.be/vPwaXytZcgI
https://tv.naver.com/v/23472064
作詞:沈恩智
作曲:Anne Marie,Melanie Fontana,Michel "Lindgren" Schulz,Tommy Brown,
Steven Franks,72
編曲:Tommy Brown,Mr. Franks,Michel "Lindgren" Schulz
2.MOONLIGHT
https://youtu.be/Q8nCjQCvWD4
作曲:Jonathan Yip,Ray Romulus,Jeremy Reeves,Ray Charles McCullough II
編曲:The Stereotypes
3.ICON
https://youtu.be/wfXETdOzYos
作曲:Melanie Fontana,Michel "Lindgren" Schulz,GG Ramirez
編曲:Lindgren
4.CRUEL
https://youtu.be/HQXBAGVSOyY
作曲:Mich Hansen,Jeppe London Bilsby,Lauritz Emil Christiansen,
Brooke Tomlinson,Alma Gudmundsdottir
編曲:Cutfather,Jeppe London Bilsby,Lauritz Emil Christiansen
5.REAL YOU
https://youtu.be/gzOdfzuFJ3E
作曲:earattack,Sophia Pae,Gong Do,MasterKey
編曲:earattack,Gong Do
6.F.I.L.A(FALL IN LOVE AGAIN)
https://youtu.be/I4xliZW07tk
作曲:Anne Judith Stokke Wik,Sonny J Mason,Karen Poole,Ronny Svendsen
編曲:Anne Judith Stokke Wik,Sonny J Mason,Karen Poole,Ronny Svendsen
7.LAST WALTZ
https://youtu.be/sb27EfioKKw
作曲:沈恩智,Lee Hae Sol,EJAE
編曲:Lee Hae Sol
8.ESPRESSO
https://youtu.be/kFudXy6hma8
作曲:MosPick,Young Chance
編曲:MosPick
9.我不想知道(REWIND)
https://youtu.be/kcl1OpkDGHU
作曲:Jung Ho Hyun(E.ONE)
編曲:Jung Ho Hyun(E.ONE)
10.仙人掌(CACTUS)
https://youtu.be/OTHG8RqPSKE
作曲:志效,Hee Chang(Coke pais)
編曲:Hee Chang(Coke paris)
11.PUSH & PULL(志效,SANA,多賢)
https://youtu.be/LKHm2N-knDQ
作曲:Justin Reinstein & Anna Timgren
編曲:Justin Reinstein
12.HELLO(娜璉,MOMO,彩瑛)
https://youtu.be/nhL_Ual1DZk
作曲:DAVIDIOR,JED
編曲:DAVIDIOR
13.1,3,2(定延,MINA,子瑜)
https://youtu.be/xGFEC0hUlnM
作曲:Marcus Van Wattum,Jenson Vaughan,Lauren Dyson,Alexander Pavelich
編曲:Marcus Van Wattum,Jenson Vaughan,Lauren Dyson,Alexander Pavelich
14.CANDY
https://youtu.be/AMRCx2kjv2A
作曲:Lewis Shay Jankel pka Shift K3Y
編曲:Lewis Shay Jankel pka Shift K3Y
15.THE FEELS(KOREAN VER.)(CD ONLY)
作詞:彩瑛,Lee Woo Min "COLLAPSEDONE",Justin Reinstein,Anna Timgren,
Boy Matthews
作曲:Lee Woo Min "COLLAPSEDONE",Justin Reinstein,Anna Timgren
編曲:Lee Woo Min "COLLAPSEDONE",Justin Reinstein
16.THE FEELS(DIGITAL ONLY)
https://youtu.be/f5_wn8mexmM
作曲:Lee Woo Min "COLLAPSEDONE",Justin Reinstein,Anna Timgren
編曲:Lee Woo Min "COLLAPSEDONE",Justin Reinstein
17.SCIENTIST(R3HAB REMIX)(DIGITAL ONLY)
https://youtu.be/kps3WkWq-ns
作曲:Anne Marie,Melanie Fontana,Michel "Lindgren" Schulz,Tommy Brown,
Steven Franks,72
編曲:Tommy Brown,Mr. Franks,Michel "Lindgren" Schulz
混音:R3HAB
專輯試聽
https://www.melon.com/album/detail.htm?albumId=10774753
https://music.bugs.co.kr/album/20432142
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