Yeah‼️ Cadbury, Malaysia ?? ’s favourite ? confectionery brand under snacking powerhouse Mondelēz International once again commemorated their celebration of Malaysian ?? flavours ?? with the launch ?? of its 2️⃣nd localised limited-edition flavour ~ Cadbury Dairy ? Milk Durian exclusively for the Malaysian market
Guess what❓⁉️
In an effort to continue paying homage to the celebration of Malaysian ?? culture, Cadbury once again collaborated with iconic Malaysian cartoonist, Datuk Lat ??, whose illustrations will be featured on the sleeves of selected Cadbury Dairy ? Milk products
The confectionary conglomerate continues to bring more delicious chocolates to the Malaysian ????? consumers by introducing Cadbury Dairy ? Milk Durian which is synonymous with Malaysian ?? culture. With its delicious ?? blend of bold durian flavour & silky smooth milk chocolate, Cadbury’s latest product invokes a nostalgic feeling of 2️⃣ flavours that Malaysians ????have grown up with & come to love ?
The experience of a trip to a Durian dusun or orchard is one that many Malaysians ????? have shared with their families & friends ??? with the intention of spending quality time with each other while savouring the exquisite taste of the King of Fruits. In an effort to replicate this experience, Cadbury has organised a weekend-long event themed “Dusun In The City” in Sunway Pyramid from 16 to 18 Aug 2019 that featured a familiar dusun-setting & nostalgic childhood games e.g. spinning top & Durian bowling - a twist on the traditional boling kelapa or coconut ?? bowling to allowing Malaysians ????? to reminisce & relive a truly Malaysian experience
Rahul Mathur ???, Category Manager, Malaysia spoke at the launch of Cadbury Dairy Milk Durian, “Last year proved to be a great success for us when we introduced our 1️⃣st localised flavour to show our appreciation & commemorate our long-established presence here in Malaysia ?? This year, we wanted to create a flavour that not only celebrated the flavours of Malaysia ?? but one that also truly resonated with the nation. The delicious ?? taste of Cadbury Dairy ? Milk’s iconic chocolate paired with the unique and robust taste of Durian are sure to tantalise the taste buds of our Malaysian consumers who grew up appreciating these flavours. We recognise the Malaysian pride when it comes to local delicacies and aim to continue delighting our consumers with flavours that they can be proud of.”
Together with the new ? limited-edition flavour, Cadbury Dairy ? Milk’s iconic flavours will once again be wrapped in customised sleeves that feature hand-drawn illustrations by Malaysian icon himself, Datuk Lat ?? The illustrations spotlight Lat the Kampung Boy himself in 3️⃣ different scenarios,
1️⃣. A community working harmoniously to build a bridge
2️⃣. A gathering to feast on durians
3️⃣. Lat & Epit planting a durian tree together
The drawings are centred around the Malaysian spirit of togetherness to help one another in a dusun setting
“I was excited to continue collaborating with Cadbury for this campaign for the 2️⃣nd year in a row. I was even more thrilled when I discovered that they were launching ?? a Durian flavour as it’s a taste that I grew up loving ? as a Malaysian. This new flavour takes me back to the days when I used to visit Durian orchards with my family & spend time with them just savouring the delicious taste of the King of Fruits. My illustrations have always aimed to display the Malaysian way of life & the artworks I created for Cadbury do just that by epitomising the Malaysian values of sharing & togetherness,” explained Datuk Lat ??
The Limited-edition gift boxes ?? featuring Datuk Lat??’s illustrations are available exclusively on Shopee for RM42.90
The new ? Cadbury Dairy ? Milk Durian is now available in major Hypermarkets & Supermarkets, nationwide with recommended selling price of RM8.50 for 165g until 30 Sept 2019
Let's ?? #JomCadbury ??
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