Someone asks me on Clubhouse today 👉🏻 “How do you grow your Instagram account?”
💁🏻♀️If only I get a dollar every time someone asks that question. Anyway, here’s my quick answer:
1️⃣ Know your NICHE - meaning who are you are speaking to. Who do you want to attract? It’s not about having every Tom, Dick and Harry following you, just to boost that number of followers.
Be specific. What type of woman needs your content? What’s her burning pain? Desire? Dream?
How are you the person she would look up to? Or relate to?
Every single post & story should be INTENTIONALLY speaking to your avatar. Solve her problems. You can start by nailing your bio and sharing a mix of educational + inspirational content that speaks to her specific problems.
2️⃣ WORK WITH the algorithm. Understand what Instagram wants and how your post could reach more people. Don’t try to trick the algorithm - you’ll alway be playing catch-up. Also, the algorithm is not out to screw you. It’s ensuring the best experience for all the users.
Study hashtags, Google trend, TikTok and YouTube to see what specific topics in your niche are trending. In short, what does your niche want to see?
3️⃣ Raise your personal BRAND. See what everyone else in your industry is doing? Now, go the other direction. Stand apart.
Instead of chasing your followers and brand deals, learn what would ATTRACT them to you. Trust me, it’s a much more fun game to play.😌
Put your blinders on and just do you. Find your voice & share your story. Stay in your own lane & focus your energy on clearing your mental space. That’s how you can be creative. And that includes unfollowing people who doesn’t add value to your consumption. (Pro-tip: You can mute them if you’re friends with them 😆)
PS: I’m working on an IG Growth Bootcamp for those who wants to grow on IG. I want you to make progress - so there will be a small fee. Drop me a DM if you’re interested!
👏🏻👏🏻 Now action time. Which of these can you implement right away! Comment and let’s chat!
📷 @theresaolesen_portraits
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