【Passion for Digital Marketing Inspired by Passion Planner -- 數位行銷的一些觀察】
When it comes to digital marketing, some might think it's easy. Little did they know, developing effective digital marketing is much more than just building a website and running social media posts . Targeted digital marketing strategy needs to be planned so that the activities carried out will translate into brand success.
One online retailer which has a popular Instagram presence caught my attention and spawn my interest to look closer. It has an attractive brand name, Passion Planner.
When you go online to Passion Planner’s Instagram account, your attention will instantly focus on the amazing images and the inspiring quotes. Their slogan “your paper life coach” is so catchy and hard to forget. I am drawn to the outlook and the inner meaning of the brand from this online retailer which is concentrated on selling one thing only – paper-based planners.
Passion Planner started with a key problem to solve at heart and most of us face this problem one way or another in our life journey. The problem is the uncertainty about what to do in life and the unsureness about what the next step is. It’s an online business-to-consumer (B2C) business with targeted digital marketing strategies. Its passion and dedication about corporate social responsibility also adds another significant layer for brand recognition.
Passion Planner has a user-friendly website. It has an easy-to-use online paying platform with multiple commonly used paying methods. It has an active online community and its content rich blog offers creative ways to use their planners. Their planned email marketing and orchestrated social media channels make their digital marketing landscape well rounded.
Currently, the official social media accounts on various platforms of Passion Planner accumulated over 700,000 followers. Among these social media channels, Passion Planner’s Instagram is the top performing channel which has over 410,000 followers, ahead of Facebook which has 212,000. These social media channels create and foster a global community of followers who are later on converted to paying customers.
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隨著科技的發展，還有社交媒體平台和生活的結合，數位行銷變得更加複雜而有趣，以上是我對數位行銷的一些觀察，和大家分享。
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