大家晚安~終於來跟大家分享第一篇了 :P
因為看到之前的留言說想看英文
我就當作翻譯練習~翻譯了自己的短文
我離專業譯者還很遙遠,所以可能有些翻得不好的地方,大家當作參考就好,還請多多包涵!
___________________________
1. 你怎麼開始做YouTube的?
1. How did you start your YouTube channel?
這幾乎是所有聽到我有YouTube頻道的人第一個問的問題;就像寫申請書一樣,「動機」是大家最感興趣的。每次被問到這一題都不禁莞爾,因為提問者總是兩眼發光,期待著聽我訴說當YouTuber的遠大抱負,但這和事實相差甚遠!事實上,一切的開始只是一個宅女為了方便,製作了一個經驗分享影片,並且在朋友的鼓勵之下分享了出去。
This is the question that nearly everyone asks me when someone learned that I’ve got a YouTube channel. It’s just like writing an application: “motivation” is what people are most interested in. Whenever someone asks this question with glittering eyes, waiting for me to share my great ambition of becoming a YouTuber, I couldn’t help but feel a bit embarrassed because I’ve never had that kind of ambition! Actually, I started my channel because I was too lazy to go out. Just for convenience, I made a video to share my experience. In addition, I shared it because my friends encouraged me to.
在大學的最後一年,我從美國交換回來,開始在留遊學補習班教托福。幾位同學剛好要準備考國外的研究所,便詢問我怎麼準備。托福的準備不是吃一頓飯可以說得清,所以我想一想,便決定做個簡單的教學影片,放在網路上,讓他們自己去看。後來朋友看了覺得不錯,就鼓勵我分享到當時新興的交友平台—Dcard上面。又因為Dcard在五年前用戶還沒有現在這麼多,我的文章很快就上了熱門。
I finished my exchange student program in the United States and came back to Taiwan during my last year in University. After I came back, I started teaching TOEFL at a cram school. Some of my classmates were preparing for grad school, and they asked me how to prepare for the TOEFL exam. It’s impossible to give them all the details over a meal, so I decided to make an easy tutorial video for them after some consideration. After watching it, my friends thought it was quite good and encouraged me to share it to the then new social platform “Dcard”. Shortly, since there weren’t many users on Dcard back then, my article became a hit.
許多網友看到後,留言說想看「多益」的教學影片。適逢寒假,我也閒閒沒事,就決定做20天的多益單字影片。現在回頭看,才發現我竟然從剛開始經營頻道就做了「日更」!真是不可思議!當時就這樣每日早上錄影、晚上製作影片。20幾天過後,寒假過去了,我的頻道也累積了超過2000位訂閱者。
A lot of readers commented that they wanted to watch “TOEIC” tutorials after watching the TOEFL tutorial. Since it was winter vacation and I had nothing to do, I’ve decided to make a 20-day TOEIC tutorial series. Looking back, I’ve realized that I had updated daily from the very start of my YouTube channel career! How amazing! I recorded videos in the morning and edited them in the evening. After twenty days, the vacation was over, and more than 2000 viewers had subscribed to my channel.
下集預告:計畫總是趕不上變化,學習調整自己、擁抱挑戰
(為什麼從學校老師轉做網路教學?)
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[How to find the right marketing channel that’ll work for you]
In the world where almost every app, website, and even internet browsers are tracking our digital footprint, more than ever before, we have the ability to place our adverts in front of any customer. But increasingly, I’ve seen this act as a double edged sword for founders and their startup, they end up buying all types of advertising, retargeting tools, across multiple platforms and channels, burning through their marketing budget without really moving the needle. This got me thinking, what’s the best practice in selecting the right marketing channel, especially with a constrained budget?
#Back_to_basics:
We start with the customer journey, what hurdles does your customer need to overcome in order to purchase your product. Can this decision be made by the customer alone? Or do they have to discuss this with their significant other? maybe a parent? or their manager? or even the CEO. Understanding the decision process and parties involved, lets you narrow down the audience segment and how to target them. You want to have marketing strategies for both your customer and the decision makers, selling to engineers and selling to CEOs are equally important but they are very different. The fundamental difference lies between:
#Eyeballs:
Your customer will most likely have a very different digital footprint compared to the decision maker. Just like a parent doesn’t watch as much Youtube as their kids, neither will a CEO compare to the average engineer. So if your customer’s decision marker hasn't heard about you, the hurdle you’ll need to overcome is much higher.
There is a high chance their digital footprint falls into the biggest websites in the world, like Facebook, Youtube, Instagram, and local forums like Dcard/Reddit. So as these websites invest millions of dollars in R&D to compete for screen time, the only way to increase your exposure is to find the touch points they engage with on these platforms. Which brings me to my last point:
#Influencers_KOLs_Entertainers:
As the entertainment industry follows the retail industry’s footsteps in decentralization, we become less influenced by mainstream media and top down commercials. Customers now have direct and uninterrupted access to influencers, opinion leaders, and entertainers, who they resonate with on a much deeper level. Whether it is their taste in food, music, fashion, or personal values. I’m very bullish on influencers, KOLs, and the future of social commerce. Although it is a very fragmented space, but with diligent testing and supervision, I have seen startups successfully operate influencers and KOLs as a positive ROAS channel.
If you're a founder interested in growing your startup. You will love our community and mentors, check our website to add your name to the mailing list when the next application kicks off @ www.appworks.tw/accelerator
by Jack An
Analyst at AppWorks
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