This fashion campaign shoot for The Surian @thesurian photographed by Jada Poon was birthed out of a shared vision on what beauty means and the importance of the real woman wearing the clothes.
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The Surian believes that fashion should be sustainable and versatile. It pursues humble sophistication and aims to allow women to express herself as a complex and curious individual. �.�Jada is known for her perceptively intimate curation and elegant portrayal of women. As a firm believer of capturing beauty inside and out, Jada’s signature portrait depict inner strength in being vulnerable, and conversely, grace and gentleness in dynamic and powerful ladies.
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Such is the subject of our little campaign - to unveil and celebrate the beauty of versatility in women- of fragility, and strength.
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A tribute to Peter Lindbergh -�“The most important part of fashion photography, for me, is not the models; it's not the clothes. It's that you are responsible for defining what a woman today is. That, I think, is my job.”
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Hair & make up @gabbiemakeup
Wardrobe @thesurian
Featuring @vnikali
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#jadapoonphotography #hongkongportraitphotographer #brandingcampaign #fashioncampaignshoot #realwomen #sustainablefashion #brandingshoot #defineyourself
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