關於 business model generation ，我們在網路上蒐集到這些相關的討論、資訊與評價

FASHION - IT'S ABOUT BUSINESS.

(As always...)

Luôn luôn là kinh doanh, luôn luôn là như vậy. Thời trang hay bất kì thứ gì khác khi đã mang mác "Business" thì tất cả hoạt động, trạng thái, chiến lược sử dụng người - từ nhà thiết kế thời trang đến các đại sứ thương hiệu đều có một mục đích rõ ràng và tiên quyết. "Đó là làm sao kiếm được nhiều tiền nhất về cho thương hiệu. Hoặc tối thiểu nhất đó là sinh lời để tồn tại trong thế giới cạnh tranh khốc liệt này". Đối với những tập đoàn thời trang lớn, tiền là một chuyện nhưng đó còn là bộ mặt, là hình ảnh và là sự "thao túng vô hình" đối với nền công nghiệp này.

Louis Vuitton - đã thể hiện mình luôn là con sói đầu đàn trong công việc kinh doanh thời trang. Sự chuyển giao thế hệ - giữa Millienials (hay được biết tới cái tên Gen Y) cho tới Generation Z đã tạo ra một sự thay đổi lớn về nhận thức và cách mua sản phẩm thời trang. Đứng đằng sau LV là những con cá mập, những cái đầu sạn đúng nghĩa để chấp nhận thay đổi, chấp nhận gạt bỏ những sự rủi ro mà ai cũng nghĩ được để đạt được mục đích lớn hơn. Và kết quả là gì - hẳn ai cũng biết, LV luôn đứng trong top 10 những thương hiệu thời trang có tầm ảnh hưởng bậc nhất trong thập niên vừa rồi.

Năm 2017, khi thế giới thời trang đang bắt đầu chuyển mình và cơn bão đường phố bắt đầu xoáy mạnh. Louis Vuitton đã chấp nhận việc rủ bỏ cái sự tự tôn thường thấy của một thương hiệu thời trang cao cấp (dành cho người giàu) để hợp tác cùng với một thương hiệu thời trang đường phố non choẹt (thành lập vào năm 1994 - so với năm 1854 của LV), cái tên thánh của biết bao nhiêu người lúc đó "Supreme". Một quả bomb được tạo ra và hiệu ứng của nó đã thay đổi ít nhiều về nền công nghiệp thời trang. Louis Vuitton đã bắt đầu chiến dịch của mình ngay tại thời điểm đó, một Louis Vuitton không còn già nua với những món đồ phụ kiện bằng da mà chỉ những người phụ nữ trung lưu hay xài. Một Louis Vuitton tiên phong.

Và cũng chính Louis Vuitton, căn nhà thời trang quyền lực của những kẻ da trắng - những kẻ quyền lực - lại mở cửa đón nhận một người da màu về làm nhà thiết kế nam cho họ. Một cái tên khác, một cái tên luôn hot trong cộng đồng thời trang lúc đó. Một gã "trộm" vĩ đại nhất của thế giới thời trang tính trong vòng 10 năm trở lại đây - Virgil Abloh. Virgil không phải là fashion designer vĩ đại nhất, không phải là người có kĩ năng tốt nhất. Nhưng Virgil có độ quái nhất định và hiểu được insight của thị trường trẻ - thứ mà Louis Vuitton cần nhất. LV đủ khả năng và tiền bạc để mời những cái tên đầu ngành, những cái tên khét tiếng hơn nhưng với cái tôi của họ - không phải là thích hợp cho 1 thế hệ mới, đặc biệt là thị trường màu mỡ bậc nhất "Trung Quốc". Châu Á không phải là Châu Âu, và đa phần các thương hiệu xa xỉ được yêu thích ở đây là bởi vì giá trị thương hiệu. Virgil lại quá hiểu điều đó đi chứ.

Bên cạnh đó, Virgil Abloh lại còn là cánh cửa màu đen cho việc tiếp cận những cái tên da màu đầy tiềm lực khác cho tương lai sau này. Đó không phải dành cho LV mà là những thương hiệu khác nằm trong tập đoàn LVMH đầy quyền lực. Dior với Travis Scott chăng? Hmm. LV cũng rất ưu ái cho thị trường Trung Quốc nói riêng và Châu Á nói chung, những show diễn tại Thượng Hải, những người mẫu Trung Quốc - những người mẫu Châu Á, kể cả việc sử dụng các celebs Kpop đều nằm trong sự tính toán. Các bạn nên nhớ Mino được Virgil gửi lời mời cho runway của mình, và mới gần đây - là boyband nổi tiếng bậc nhất và thành công nhất thời điểm hiện tại. BTS.

"It isn't about fashion. It's about Business".

BTS với fandom hùng hậu của mình, chí ít sẽ thực hiện chu kỳ thần tượng tại nền công nghiệp giải trí này ít nhất là khoảng 5 - 10 năm nữa. Các chàng trai đến từ Hàn Quốc tính ra không phải là một "Thử thách" hay "Canh bạc" gì đối với cả Louis Vuitton hay Virgil Abloh. Đó là phương thức, là công cụ để Louis Vuitton tiếp tục thể hiện tầm ảnh hưởng của mình trong một chiến lược kinh doanh dài hạn của mình. Dẫu rằng có rất nhiều ý kiến trái chiều về thời trang của các thành viên BTS, nhưng có sao đâu. Quan trọng là sự ảnh hưởng và những gì mà BTS có thể mang lại cho LV. Bạn là một model khét tiếng với bao nhiêu năm kinh nghiệm - Bạn là một người nổi tiếng và thị trường đại chúng biết tới bạn? Trong kinh doanh tôi sẽ chọn phương án thứ 2.

Có vẻ công thức áp dụng với Supreme, với Virgil đã được áp dụng tiếp theo với BTS. Louis Vuitton không đơn thuần là một thương hiệu thời trang nữa, thể chế này đang vận hành như 1 tập đoàn kinh doanh dựa trên thời trang nhiều hơn.

"CÁI GÌ KHÔNG MUA ĐƯỢC BẰNG TIỀN, CÓ THỂ MUA ĐƯỢC BẰNG RẤT NHIỀU TIỀN'

Sự nghi vấn về Off-white và câu chuyện của Virgil Abloh đã được mình ngờ ngợ từ những năm mà Virgil đầu quân cho Louis Vuitton. Case trước mắt chính là Demna Gvasalia và Vetements/Balenciaga, và giờ đây - Virgil Abloh đã chính thức bán lại đứa con ruột của mình là Off-white cho nhà LVMH. Sở hữu tới tận 60% cổ phần của Off-white, LVMH không khác gì sở hữu một nhánh thương hiệu thời trang "con" với phân khúc "high-end streetwear" trước đó của Virgil Abloh. 40% còn lại của Virgil - nghe có vẻ nhiều nhưng chẳng đáng là bao nhiêu. Với số cổ phần đó, Virgil không còn nắm quyền quyết định tất cả mọi thứ trong tay với Off-white. Một hình thức "buông bỏ" nhưng không "cạn tình cạn nghĩa" với đứa con đã cho mình rất nhiều thứ. Cũng dễ dàng nhận thấy khi mà chính kẻ đã được thời trang đường phố đưa lên nói 1 câu rằng: "Streetwear's going to die" lại bắt đầu chuyển Off-white sang hướng Haute Couture ngay tại thời điểm đó. Có vẻ Virgil đã tính ngay từ thời điểm đó rồi, các collection gần đây - mang hơi hướng của LV rất nhiều. Chỉ là cái label là "Off-white".

Bản hợp đồng " 60-40" này giống như là sự gắn kết bền chặt hơn giữa Louis Vuitton và Virgil Abloh. Bên cạnh đó cũng là 1 phương pháp back-up plan/plan B của Virgil trong các trường hợp xấu xảy ra, khi mà những giấc mơ đẹp không còn diễn ra nữa. Công tác kinh doanh được vận hành ở mức cao.

VÀ VIÊC NÀY ĐÃ ĐƯỢC TIÊN ĐOÁN TRƯỚC...

Offwhite đã thành chuẩn mực của một cơ số người về “Thế nào là để bước chân vào ngưỡng cửa Streetwear và được công nhận là fashionicon bởi người khác” “Chỉ cần mặc Offwhite, quấn quanh bụng industry belt của OW và đi một đôi giày Hypebeast gì đấy – thế là Fashion Icon”.

Có vẻ - Virgil đã mệt mỏi vì quá ôm đồm nhiều công việc mà “không quan tâm” săn sóc đứa con mang lại cho mình sự nổi tiếng Offwhite. Trong runway mùa Xuân Hạ 2020, người ta đã không thấy hình ảnh của Virgil trong show Offwhite SS20. Có vẻ như – Virgil đang cố gắng muốn tách “Offwhite” ra khỏi cái bóng quá lớn của nó với đường phố - bằng việc ra mắt những sản phẩm mang âm hưởng của thập niên 90s và thị phần khách hàng cao hơn. Phức tạp hơn.

Nhưng tại sao Virgil lại vắng mặt trong một sự kiện thường niên và quan trọng này – dù bất kì ai trong chúng ta đều hiểu một vấn đề rằng, Virgil Abloh chính là bộ mặt của thương hiệu Offwhite. Mỗi nơi anh ta xuất hiện, dư luận đều nhắm tới, các bài viết đều chĩa dùi vào và fans sẽ sốt sắng hết cả lên – Virgil xuất hiện, chí ít về truyền thông cũng xôm hơn và kéo theo nhiều người biết món đồ và mua hơn. Nhưng không? Virgil không xuất hiện với lí do “Stress” và cần sự trợ giúp của bác sĩ. Đúng vậy – như Virgil, tương lai của Offwhite trong thời gian sắp tới cũng cần dự đoán bởi Bác sĩ vì nó đang gặp một số điểm mù.

Dễ lên thì cũng dễ xuống, Offwhite được định vị là một thương hiệu highend fashion, nhưng những sản phẩm bán chạy nhất – lại tập trung ở những chiếc tee, vớ và phụ kiện kèm theo. Còn mainline lại không được ưa chuộng nhiều lắm. Nếu – một chữ nếu – Virgil chỉ đảm nhận là Chairman (Chủ tịch) của Offwhite còn buông Offwhite và nhắm thẳng vào thị trường tầm trung (như cái cách người ta nghĩ Offwhite như vậy) thì sao. Hay đây là 1 điểm lặng của Offwhite để Virgil nhắm tới tầng lớp khách hàng cao hơn? Có vẻ như là không.

Theo số liệu thống kê của BoF vào năm 2020, Nhu cầu thực tế của các sản phẩm Offwhite tính trên thị trường Mỹ đã chậm lại so với cùng kì năm trước đó. Ngay trên kênh bán hàng mạng nổi tiếng Farfetch – Offwhite bán chậm hơn tới 50% so với năm ngoái và số lượng hàng giảm giá – sales tăng lên 7% (nghĩa là không ai mua nên phải sales đó). Trong midyear clearance stock (Đợt dọn kho giữa năm) – 40% trên tổng số lượng hàng của Offwhite trên FF đã được giảm giá, tăng đột biến lên 30% so với cùng kỳ năm trước.

Còn về truyền thông thì sao, Offwhite đã không còn là một cái tên quá hot, giá trị của thương hiệu trên các phương tiện truyền thông và mạng xã hội đã giảm tới 38% so với cùng kỳ năm trước.

Và giờ đây - "Offwhite" đã là người nhà của LVMH.

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รู้จัก Cree ผู้ปฏิวัติหลอดไฟ LED แต่ตอนนี้จะเลิกทำ LED /โดย ลงทุนแมน
ปี 1989 หรือเมื่อ 32 ปีที่แล้ว บริษัทอเมริกันรายหนึ่ง
ได้ทำการเปิดตัวเทคโนโลยีที่เรียกว่า Blue-LED หรือหลอดเปล่งแสงสีน้ำเงิน
ที่ทำให้หลอดไฟ LED ส่องสว่างมากขึ้นและใช้พลังงานน้อยลงมาก

นอกจากนั้น Blue-LED ยังเป็นจุดเปลี่ยนสำคัญ ที่ทำให้เทคโนโลยี LED ถูกต่อยอดมาเป็นหน้าจอแสดงผลของอุปกรณ์อิเล็กทรอนิกส์ต่าง ๆ ที่เราใช้กันในทุกวันนี้

บริษัทสัญชาติอเมริกันที่ว่านี้ มีชื่อว่า “Cree”

แต่รู้ไหมว่า วันนี้ Cree กำลังเลิกทำธุรกิจที่เกี่ยวกับจอแสดงผล
เพื่อไปโฟกัสกับ ธุรกิจที่พวกเขามองว่ามีอนาคตกว่าอย่างเต็มที่

Cree กำลังเลิกทำสิ่งที่สร้างชื่อเสียงให้ตัวเองในอดีต เพื่อไปโฟกัสกับธุรกิจอะไร ?
ลงทุนแมนจะเล่าให้ฟัง
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Blockdit เป็นแพลตฟอร์ม สำหรับนักอ่าน และนักเขียน
ที่มีผู้ใช้งาน 1 ล้านคน ลองใช้แพลตฟอร์มนี้เพื่อได้ไอเดียใหม่ๆ
แล้วอาจพบว่าสังคมนี้เหมาะกับคนเช่นคุณ
Blockdit. Ideas Happen. Blockdit.com/download
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บริษัท Cree ก่อตั้งในปี 1987 ในเมืองเดอแรม รัฐนอร์ทแคโรไลนา สหรัฐอเมริกา
โดยทำธุรกิจวิจัยคิดค้น ผลิตชิปไฟ LED และชิปควบคุมการส่งสัญญาณคลื่นความถี่วิทยุ

ซึ่งเรื่องราวที่ทำให้ Cree มีชื่อเสียงขึ้นมา
ก็คือการเปิดตัว เทคโนโลยี Blue-LED หรือหลอดเปล่งแสงสีน้ำเงิน สำหรับการผลิตเพื่อค้าขายเชิงพาณิชย์ได้เป็นบริษัทแรกของโลก ในปี 1989

แล้วการผลิตหลอดเปล่งแสงสีน้ำเงินได้ มันปฏิวัติวงการไฟส่องสว่างอย่างไร ?

อธิบายแบบเข้าใจง่าย ๆ ก็คือ
หลอดเปล่งแสงสีน้ำเงิน เมื่อนำไปส่องแสงร่วมกันกับหลอดเปล่งแสงอีก 2 สี คือ สีแดงและสีเขียว จะทำให้เกิดแสงสีขาวที่สว่างมาก และการเปล่งแสงของหลอดทั้ง 3 สีนี้ ยังก่อให้เกิดสีสันอื่นที่สวยงามเมื่อเปล่งแสงร่วมกัน และได้ถูกนำมาต่อยอดเป็นเทคโนโลยีจอแสดงผล LED ในวันนี้นั่นเอง

หลังจากนั้นมา Cree ก็กลายเป็นซัปพลายเออร์คนสำคัญของโลก ในอุตสาหกรรมจอแสดงผล
ทั้งจอโทรทัศน์, จอมือถือ และจออุปกรณ์อิเล็กทรอนิกส์ ที่อาศัยเทคโนโลยี LED

นอกจากนั้นแล้ว ส่วนธุรกิจผลิตชิปควบคุมการส่งสัญญาณคลื่นความถี่วิทยุของ Cree ก็เติบโตขึ้น ตามอุตสาหกรรมโทรคมนาคม ที่พัฒนาขึ้นเรื่อย ๆ อีกด้วย
Cree จึงสามารถเติบโตและจดทะเบียนเข้าตลาดหลักทรัพย์ NASDAQ ได้สำเร็จ ตั้งแต่ปี 1993

ทีนี้ ถ้าลองมาเจาะดูผลิตภัณฑ์ของ Cree
ส่วนประกอบสำคัญของผลิตภัณฑ์ของบริษัท ทั้งชิปสำหรับหลอด LED และชิปสำหรับรับส่งสัญญาณคลื่นวิทยุ ล้วนมีวัสดุตั้งต้นที่ชื่อว่า ซิลิคอนคาร์ไบด์ (SiC) และ แกลเลียมไนไตรด์ (GaN)

คำถามคือ ซิลิคอนคาร์ไบด์ และ แกลเลียมไนไตรด์ มันคืออะไร ?

เพื่อให้เห็นภาพตรงนี้ชัด เราจำเป็นต้องทำความเข้าใจเกี่ยวกับวัสดุที่ใช้ผลิตชิปในปัจจุบันกันสักเล็กน้อย ว่ามีอยู่ด้วยกัน 3 ประเภทหลัก ๆ คือ

1. ซิลิคอน (Si)
ซึ่งนิยมนำมาใช้ทำชิปประมวลผลต่าง ๆ เช่น หน่วยประมวลผลกลาง (CPU), หน่วยประมวลผลกราฟิก (GPU)

2. แกลเลียมอาร์เซไนด์ (GaAs)
ปัจจุบันใช้เป็นวัสดุของชิปควบคุมการส่งสัญญาณคลื่นความถี่วิทยุและชิปเปล่งแสงไฟ LED
ซึ่งวัสดุประเภทนี้ สามารถทนความร้อนได้ดีกว่า และมีประสิทธิภาพในการส่งสัญญาณได้ดีกว่า ชิปที่ผลิตจากซิลิคอน

3. ซิลิคอนคาร์ไบด์ (SiC) และ แกลเลียมไนไตรด์ (GaN)
ชิปที่ผลิตจากวัสดุสองตัวนี้จะมีความสามารถที่ทนความร้อน รับส่งสัญญาณ และรองรับแรงดันไฟฟ้าได้ดีกว่าชิปที่ผลิตจากวัสดุ 2 ข้อแรกข้างต้น

ประเด็นสำคัญก็คือ หลาย ๆ ธุรกิจที่ถูกมองว่าเป็นธุรกิจแห่งอนาคตในวันนี้ กำลังมีความต้องการชิป ที่ผลิตจากซิลิคอนคาร์ไบด์และแกลเลียมไนไตรด์

ด้วยคุณสมบัติรองรับแรงดันไฟฟ้าและความร้อนได้มาก
ซิลิคอนคาร์ไบด์และแกลเลียมไนไตรด์ จึงได้ถูกนำไปใช้ในเครื่องแปลงกระแสจากแผงโซลาร์เซลล์ และเป็นวัสดุตั้งต้นของชิปควบคุมการทำงานแท่นชาร์จไฟสำหรับรถยนต์ไฟฟ้า

ชิปควบคุมระบบจ่ายไฟของรถยนต์ไฟฟ้าอย่าง Model 3 ของ Tesla ก็เลือกใช้ชิปที่ทำจากซิลิคอนคาร์ไบด์ของบริษัท Cree
ซิลิคอนคาร์ไบด์ ยังถูกนำไปใช้ในเครื่องส่งสัญญาณคลื่น 5G อีกด้วย

ส่วน แกลเลียมไนไตรด์ ก็ถูกนำมาประยุกต์ใช้ในการผลิตชิปสำหรับเครื่องชาร์จไฟความเร็วสูง ที่กำลังเติบโตตามเมกะเทรนด์รถยนต์ไฟฟ้าเช่นเดียวกัน

นอกจากนั้น ซิลิคอนคาร์ไบด์และแกลเลียมไนไตรด์
ยังเป็นวัสดุที่สำคัญในการผลิตชิปควบคุมการรับส่งสัญญาณในระบบ LiDAR หรือก็คือ เทคโนโลยีที่ประยุกต์ใช้แสงเลเซอร์ในการวัดระยะทางของวัตถุโดยรอบ และสะท้อนกลับมาเพื่อประมวลผลเป็นแผนที่สามมิติได้

ซึ่ง LiDAR ก็ถูกคาดการณ์ว่าเป็นสิ่งจำเป็นมากสำหรับรถยนต์ไฟฟ้าโดยการใช้งานระบบขับเคลื่อนอัตโนมัติ

ในปี 2018 ผู้บริหาร Cree ตัดสินใจเข้าซื้อกิจการในส่วนของการผลิตชิปสำหรับควบคุมการส่งสัญญาณคลื่นความถี่วิทยุ จาก Infineon Technologies บริษัทผลิตชิปสำหรับยานยนต์รายสำคัญของโลก

ขณะที่ธุรกิจผลิตชิปไฟ LED ที่เคยสร้างชื่อเสียงให้กับบริษัทในอดีตนั้น ในวันนี้กลับกำลังสร้างรายได้ให้กับบริษัทได้น้อยลงเรื่อย ๆ
จนบริษัทเริ่มทยอยปิดกิจการในส่วนของการผลิตชิปไฟ LED
และขายธุรกิจชิปไฟ LED บางส่วน ให้กับทางบริษัทอื่น ในปี 2020

และล่าสุดเมื่อเดือนมกราคม 2021 ที่ผ่านมา
Cree ก็ได้ประกาศรีแบรนด์ Cree ให้กลายเป็นชื่อ “Wolfspeed”
ซึ่ง Wolfspeed ก็คือชื่อเรียกส่วนธุรกิจผลิตชิปจากซิลิคอนคาร์ไบด์ใน Cree ก่อนหน้านี้

ซึ่งก็เป็นการประกาศเจตนารมณ์ว่า บริษัทจะมุ่งหน้าสู่การเป็นผู้นำในด้านการผลิตชิปจากซิลิคอนคาร์ไบด์และแกลเลียมไนไตรด์ อย่างเต็มตัว

นอกจากนี้ บริษัทยังคิดค้นวัสดุที่ชื่อ GaN-on-SiC เป็นส่วนผสมของทั้งสองวัสดุตั้งต้น ทำให้เพิ่มประสิทธิภาพของคุณสมบัติที่ทนความร้อนขึ้นและใช้พลังงานน้อยลง
ซึ่งก็คาดว่าวัสดุชนิดนี้ จะยังนำไปต่อยอดเป็นผลิตภัณฑ์ในอุตสาหกรรมแห่งอนาคตได้อีกมาก

ปัจจุบัน Cree หรือ Wolfspeed ในตอนนี้ เป็นผู้ครองส่วนแบ่งตลาด SiC ซิลิคอนคาร์ไบด์ทั่วโลกกว่า 60%

แล้วผลประกอบการของ Cree หรือ Wolfspeed ในตอนนี้ เป็นอย่างไรบ้าง ?

ปี 2018 รายได้ 28,644 ล้านบาท ขาดทุน 8,680 ล้านบาท
ปี 2019 รายได้ 33,480 ล้านบาท ขาดทุน 11,625 ล้านบาท
ปี 2020 รายได้ 27,993 ล้านบาท ขาดทุน 5,952 ล้านบาท

ผลประกอบการในช่วงหลายปีหลังยังคงขาดทุน
แต่ด้วยปัจจัยบวกหลายอย่าง ทั้งการปรับตัวออกจากอุตสาหกรรมผลิตชิปไฟ LED ที่มีการแข่งขันสูงและตัวสินค้าเริ่มเข้าสู่ภาวะอิ่มตัว และการมุ่งสู่การผลิตชิปเพื่ออุตสาหกรรมที่ดูมีอนาคต

บวกกับ ข้อมูลคาดการณ์ว่าความต้องการของตลาดชิปที่ผลิตจาก ซิลิคอนคาร์ไบด์และแกลเลียมไนไตรด์ ที่ Cree นั้นมีความเชี่ยวชาญในการผลิต

ทำให้มูลค่าของบริษัท Cree, Inc. ในตอนนี้ เพิ่มขึ้นมาอยู่ที่ประมาณ 360,000 ล้านบาท
ซึ่งคิดเป็นเกือบ 2 เท่า ของมูลค่าบริษัทในช่วงเวลาเดียวกันของปีที่แล้ว

เรื่องราวการปรับตัวของ Cree หรือที่พวกเขาเรียกตัวเองว่า Wolfspeed ในวันนี้
ก็เป็นตัวอย่างที่สะท้อนให้เห็นว่า การปรับตัวในการทำธุรกิจนั้นเป็นเรื่องสำคัญ และสิ่งที่เคยรุ่งเรือง เคยสร้างชื่อเสียงให้กับเรา มันอาจไม่รุ่งเรืองเหมือนในอดีตได้ตลอดไป

และเมื่อถึงเวลาที่สิ่งนั้น หรือธุรกิจนั้น ถึงจุดอิ่มตัว
เราก็อาจจะต้องยอมตัดใจปล่อยสิ่งนั้นทิ้งไป เหมือนที่ Cree ตัดสินใจปล่อยมือจากธุรกิจผลิตชิปหลอดไฟ LED ที่เคยสร้างชื่อเสียงและความสำเร็จให้บริษัทในอดีต
เพื่อจะได้มาโฟกัสเต็มที่ กับสิ่งที่ทำแล้วจะสามารถเติบโตได้ดี ในอนาคต..
╔═══════════╗
Blockdit เป็นแพลตฟอร์ม สำหรับนักอ่าน และนักเขียน
ที่มีผู้ใช้งาน 1 ล้านคน ลองใช้แพลตฟอร์มนี้เพื่อได้ไอเดียใหม่ๆ
แล้วอาจพบว่าสังคมนี้เหมาะกับคนเช่นคุณ
Blockdit. Ideas Happen. Blockdit.com/download
╚═══════════╝
ติดตามลงทุนแมนได้ที่
Website - longtunman.com
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Soundcloud - soundcloud.com/longtunman
References
-https://th.regionkosice.com/wiki/Cree_Inc.
-https://www.hermes.com.tw/en/third-generation-semiconductor-material/
-https://finance.yahoo.com/quote/CREE?p=CREE
-https://th.wikipedia.org/wiki/%E0%B8%8B%E0%B8%B4%E0%B8%A5%E0%B8%B4%E0%B8%84%E0%B8%AD%E0%B8%99%E0%B8%84%E0%B8%B2%E0%B8%A3%E0%B9%8C%E0%B9%84%E0%B8%9A%E0%B8%94%E0%B9%8C
-https://www.moneydj.com/kmdj/wiki/wikiviewer.aspx?keyid=f34bcd8d-d823-4bc3-83c2-9d7f56d8e011
-https://kknews.cc/news/e5g3zbr.html
-https://finance.technews.tw/2021/03/27/third-generation-semiconductor-material-business-in-taiwan/
-https://www.moneydj.com/kmdj/news/newsviewer.aspx?a=%7Bf9efd171-279d-4e35-8e23-fcb167db4832%7D
-https://news.sina.com.tw/article/20210111/37360360.html

#商業模式 #實驗性的假日班 #在家學習就是防疫超人

Business Models Inc 方略推出商業模式 x 策略設計的課程了！（而且還在假日Yeah）

《為什麼這堂課對你來說重要？》
#獲利世代（Business Model Generation）被《今日美國報（USA Today）》譽為 12 大最佳商業書籍之一，這本書由我們BMI的全球執行長及創始人 Patrick van der Pijl 監製，我們多年來也用此書的概念執行專案，帶領客戶找到商業模式。

這堂課不是單向的接收資訊、也不是理論課，而是 #需要實際動手做 、#高度互動 的 #線上工作坊。

在課程中，我們會用現在很紅的 #MIRO 線上協作工具，一步步的讓你了解商業模式是什麼、要如何應用、還可以解答你過去自己操作商業模式時的疑難雜症。

本期的講師由BMI 台北辦公室總監 #沈美君Diane 授課，她長期在不同國家與跨領域團隊合作，協助團隊進行新事業開發、制定服務策略、設計服務體驗、制定創新策略與商業模式，經驗十分豐富。

如果你正在 #創業，聽到投資人說“單有一個很酷的產品不足以能成為一個可投資的事業”而皺眉…
如果你是公司的主管，負責 #新產品或服務的開發，卻苦無方向，不知道下一步該怎麼走….
如果你是 #設計師，想要更了解商業策略是什麼，將產品與商業連結…
如果你是 #HR，肩負員工的訓練與發展，想了解可以為公司帶來什麼不同…
如果你 #勤奮好學，想要跟上趨勢，了解大家口中的商業模式到底是什麼…

我們歡迎你加入這次的假日班商業模式工作坊，和我們一起屁股黏在家裡的座位上！

假日班工作坊報名請見這裡：
06/19(六)商業模式公開班https://reurl.cc/qgDvkq

其他公開班：
07/03(六)經營環境公開班https://reurl.cc/qgDvLq

Live ชมสดการเปิดตัว All-New Nissan Note 2021 นิสสัน โน้ต โฉมใหม่ เจนเนอเรชั่นที่ 3

Nissan Motor Co., Ltd. (Headquarters: Nishi-ku, Yokohama City, Kanagawa Prefecture, President: Makoto Uchida) announced on the 24th that it will fully remodel the "Notebook" and release it from December 23, this year (scheduled).

The "Note", which is the most popular model in Nissan's home market, is also a very important model for the business structural reform "Nissan NEXT."

The first " Note " was released in January 2005 with the concept of "a compact car that you can freely enjoy with exhilarating driving and easy-to-use equipment that has never been seen before." Since then, the notebook, which has evolved with the support of many customers, has sold a total of approximately 1.46 million units in 15 years * 1 .
Then, in November 2016, four years after the second generation was released in September 2012, it was released with Nissan's new electric powertrain "e-POWER" born from EV. The powerful and responsive acceleration unique to 100% motor drive and the excellent quietness of "electric driving" have been highly evaluated by customers and won the No. 1 registered vehicle sales in the 2018 calendar year. .. Furthermore, it rushed to become a model representing Nissan with an explosive hit, such as winning the No. 1 domestic compact car sales in the calendar year for the third consecutive year from 2017 to 2019.

* 1 As of the end of October 2020 (according to Nissan research)

The third-generation "Note" to be announced this time is based on the concept of "an advanced compact car packed with driving comfort and enjoyment that exceeds the common sense of compact cars", and the platform has been redesigned and the system has been significantly redesigned. It will be reborn as a completely new advanced compact car, including the first installation of the upgraded 2nd generation "e-POWER". The 2nd generation "e-POWER" has renewed the powertrain hardware and its control, achieving both more powerful and high-quality driving and efficiency at a high level. In addition, smooth and desired "acceleration", smooth "deceleration" control, and outstanding "quietness" unique to electric powertrains have been dramatically improved.

In addition, the driving support technology "ProPilot," which is the first compact car to be installed, is equipped with Nissan's first navigation link function. In addition, by enhancing advanced safety technologies such as "360 ° safety support" in all directions, customers can ride with peace of mind.

The design of the new "Note" embodies the keyword "Timeless Japanese Futureism" of Nissan Design, which is shifting to the new generation. The design of the new "Note", which is consistent with Nissan's first crossover EV "Nissan Aria", which made its world premiere in July this year, appeals to new values ​​and is electrified without being bound by the common wisdom of compact cars. The design makes you feel the times of.

In addition, a full-scale electric 4WD vehicle that drives four wheels with two powerful motors provided in the front and rear will be announced in December this year.

Ashwani Gupta, Chief Operating Officer of Nissan Motor Co., Ltd., said, "'e-POWER' has been recognized by the strict eyes of Japanese customers and has sold a total of 430,000 units. Further refinement of that e-POWER. The new notebook will be equipped with the second-generation e-POWER, which has further improved power, response, and quietness. Nissan will continue to increase the number of e-POWER fans with the new notebook announced today. ", Said.

Before You Ask The Question Which Business Model Is Better, Having A High-Income Skill Will Make Any Business Model Profitable Faster. Not Sure What High-Income Skill To Develop? Take Dan’s FREE Quiz Here: http://b2bvsb2c.danlok.link

If you want to succeed in business, should you build a B2B or B2C business model? A good question with a simple answer. What’s the answer? Watch this video to find out, as Dan Lok reveals his answer after years of experience with both business models, and how you can make the right choice for maximum business success.

? SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ?
https://www.youtube.com/danlok?sub_confirmation=1

Check out these Top Trending Playlists -
1.) Boss In The Bentley - https://www.youtube.com/playlist?list=PLEmTTOfet46OWsrbWGPnPW8mvDtjge_6-

2.) Sales Tips That Get People To Buy - https://www.youtube.com/watch?v=E6Csz_hvXzw&list=PLEmTTOfet46PvAsPpWByNgUWZ5dLJd_I4

3.) Dan Lok’s Best Secrets - https://www.youtube.com/watch?v=FZNmFJUuTRs&list=PLEmTTOfet46N3NIYsBQ9wku8UBNhtT9QQ

Dan Lok is a Chinese-Canadian business magnate and global educator known for being the founder and chairman of Closers.com - the world’s #1 virtual-closers network, Copywriters.com, and SalesCalls.com. Beyond his businesses, Mr. Lok has led several global movements to redefine modern education where he has taught individuals from 150+ countries to develop high income skills and financial confidence.

Beyond his success in business, he was also a two time TEDx opening speaker. An international best-selling author of 12+ books. A member of Young Presidents Organization (YPO) - a private group of global chief executives whose companies employ 22 million people and generate 9-trillion USD in annual revenues. He also hosts The Dan Lok Show - a series on elite business tycoons and world-leading entrepreneurs.

Today, Mr. Lok continues to be featured in thousands of media channels and publications every year and is widely seen as one of the top business leaders by millions around the world.

If you want the no b.s. way to master your financial destiny, then learn from Dan. Subscribe to his channel now.

★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★
YouTube: http://youtube.danlok.link
Dan Lok Blog: http://blog.danlok.link
Facebook: http://facebook.danlok.link
Instagram: http://instagram.danlok.link
Linkedin: http://mylinkedin.danlok.link
Podcast: http://thedanlokshow.danlok.link

#DanLok #B2B #B2C

Please understand that by watching Dan’s videos or enrolling in his programs does not mean you’ll get results close to what he’s been able to do (or do anything for that matter).

He’s been in business for over 20 years and his results are not typical.

Most people who watch his videos or enroll in his programs get the “how to” but never take action with the information. Dan is only sharing what has worked for him and his students.

Your results are dependent on many factors… including but not limited to your ability to work hard, commit yourself, and do whatever it takes.

Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH DAN’S VIDEOS OR SIGN UP FOR ONE OF HIS PROGRAMS.

This video is about B2B VS B2C - Which Business Model Is Better?
https://youtu.be/rehXKeEVyko
https://youtu.be/rehXKeEVyko

Nanlite Forza 60 - https://amzn.to/2QJQW2u
Purchase in HK at Hardblack - https://hardblack.co/products/forza-60-led-monolight

Having tested the Forza 60 vs the Mini 20D, both lights are quite different in its light source, but also in its features. But the biggest dealbreaker is the cooling between the two, as the during all the test the Mini 20D set to full power, the fans kicks in after just a few minutes and making it harder to get proper audio in a small location. Overall features and the better cooling without sound the Forza is the better option, eventhough the Mini 20D is an older light, but hope Aputure would improve this model and see a 2nd generation of it soon.

Edited with Adobe Premiere Pro - http://goo.gl/k2EagF

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