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[演講技巧] 用對的語言，說給對的人聽：看蕭美琴的 ALEC 演講
Presentality再次幫同學分享政治人物演講技巧。這次Andrew Yang 分析的對象是現任駐美代表蕭美琴 (Ambassador Bi-khim Hsiao)!
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這幾天看到網路上很多人稱讚蕭美琴在美國給的一場演講，是在 American Legislative Exchange Council 大會給的。Youtube 上還有完整的影片。
我就想要從一個英文撰稿人跟演講教練的角度，看一下她到底是哪裡講的好？
Ok, let’s go. First, the speech video itself: https://youtu.be/5ozMcauCjbs
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📌 連開頭都跟傳統台灣官員不一樣
她一開頭，就用一種很 personal 的方式回應主辦單位的介紹：
Thank you Karen for that kind introduction…
畢竟用人家的 first name，就感覺比較親切對不對？通常外交場合，都是用 last name 的。
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📌 而且她跟台灣大部分官員用英文演講的時候有一個很不一樣的地方：
她講話的時候，是看著聽眾的 lol。
你可能會覺得搞啥啊，講話不是就要看著對方嗎？但其實很多台灣官員可能是語文能力關係，或是沒時間把稿子弄熟，演講的時候大部分的時間是盯著稿子的，所以跟聽眾的 connection 真的就會打折扣。
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📌 另外一個小細節，就是她的節奏。
台灣很多官員不只是唸稿，還唸的斷斷續續，不停的卡住，蕭美琴就不一樣，講的算是非常流暢，尤其到後半段整個進入一個很好的 flow。
大家可能會覺得這只是英文好，但其實不完全是。我們也看過很多英文比蕭大使還要好的人，演講超級卡。
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📌 講「對的字」，給對的聽眾
第二個細節，就是她的用字遣詞。
我們注意這裡：
I’m so honored to be able to be here in person, to use this occasion to express my gratitude… to the so many outstanding freedom-loving legislators around the United States.
還有這裡，講到主辦單位 ALEC 頒獎給蔡總統，她說：
It is also recognition for the freedom-loving people of Taiwan, and our determination to keep Taiwan free.
我們要指出的共通點在哪裡？
對，就是 “Freedom-loving”。
我在美國住十幾年，從大學到研究所到華府工作，周圍的朋友大多都是左派的，我不記得他們之中有任何人，任何一次，說過 “freedom-loving” 或甚至強調 freedom。這代表蕭大使真的很會對「對的人」說「對的話」。
她知道這群聽眾是美國保守派的，「自由」對他們來說是絕對的價值跟原則。所以一說完這段，就迎來熱烈的掌聲。
我猜今天如果蕭大使對的是左派的聽眾，她肯定不會一直提到這些字眼。
她也不忘用 “side-by-side” 的語法，來強調台灣跟美國的價值。很多台灣官員都只會制式的重複：We share with you the values of freedom and democracy, blah blah blah…
但蕭大使就做一點變化：
I often say that you are living in the land of the free.
We are living on the island of the free.
Good line，又迎來一些掌聲。
*Btw, 為什麼是 “land of the free” 而不是 land of free 或是 free land？因為自由的不是土地，而是「人」，所以美國人才會說 “we are a free people”。所以 “the free” 代表的其實是「自由的人」。
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📌 掌控敘事 (Narrative)
我們再來看一段非常不錯的：
We also believe that it is only in societies that respect the freedom of speech, where true innovation can propel technology that advances human progress, instead of technology that is abused and used for surveillance and controlling their people.
美國時常有很多的辯論：我們應該要把什麼項目放在第一？科技進步？經濟成長？還是民主價值？
我在美國唸外交時，幫我們上課的前官員也會說：「我們先不要硬推民主，而是先幫助這些國家經濟成長，之後他們自然就會變成民主國家。」
蕭美琴的這段，就是一個反向的論述：如果沒有言論自由，就不會有真正的創新，因為科技會被用來控制人民，而不是真的改善大家的生活。
這就是敘事 (narrative) 的重點：不是只是提供一大堆 information 給大家 (this is what most people do)，而是告訴大家要怎麼去「詮釋」這些資訊 (跟我們時常在說的 “framing” 有關)。
絕大部分台灣官員出去演講的時候，是完全沒有核心論述的，就只有提供一堆人家沒興趣也永遠不會記得的 information。
Can you spell B-O-R-I-N-G?
引用對方可以體會的經歷
講完一些硬一點的議題之後，她把話題帶到比較個人的層面：
I’m an ambassador now, I work in Washington, DC, but I used to be like you, I came from a legislature in Taiwan, I understand that all politics are local. And when we go back to our constituents, we wanna deliver on economic progress, we wanna deliver on the common values that we share.
說到個人經歷，突然感覺比較輕鬆，溫和對不對？這是一種非常好跟聽眾建立連結的方式，畢竟不是每一位外交官，都有跟聽眾同樣的經歷，所以她很會利用自己的強項。
但她這麼說，可是有目的：把聽眾的注意力帶到 “economic progress for constituents” 之後，她馬上用大家可以理解的數字，提醒聽眾台灣對美國「地方經濟」的重要性：
We’re in the State of Utah now, [Taiwan’s] size is only 15% the size of Utah, but we are the 8th largest consumer of US agricultural products in the world.
然後還不忘轉換成人均的數字！
Which means, per capita wise, each Taiwanese citizen is the second largest consumer — per capita wise — the second largest consumer of American agricultural products.
蠻厲害的對不對？但這樣還沒有結束喔！
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📌 需要完整分析的同學請留言「用對的語言，說給對的人聽!」。
還有, 快快訂閱Presentality，即時收到這些精闢分析!!!
圖片出處: https://bit.ly/3u6mHpL
😢關於這個台灣美麗的島嶼，我最喜歡的一件事是海岸和山谷中令人驚嘆的風景。 但10年後，回首台灣的所有地方。 我意識到我曾經去過的許多地方不再能進入， 它們已經關閉了。 感覺台灣一年比一年小。 https://youtu.be/y1AuXpSBePU 😢
One of the things I love most about this beautiful island is the amazing scenery along the coast and in the valleys. But after 10 years, looking back at all the places in Taiwan. I realize that many of the places I used to go are no-longer available. They've been closed. I feel like Taiwan is getting smaller and smaller every year.
California is leading the United States into the solar panel revolution. And spoilers: it’s actually quite boring. Or at least, it is to the OG environmentalists.
This episode, Nature N8 walks us through the process of installing solar panels on his parents’ roof, inside Californian suburbs. He explains the financial magic of solar, compares it to industrial scale installments, and finds hope in how the once-radical technology has now become ordinary.
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EPISODE CREDIT | Nate Maynard (@N8May), host | Yu-Chen Lai (@aGuavaEmoji), producer | Emily Y. Wu (@emilyywu), executive producer | Music licensing MB013APQUSHRPW0 | a Ghost Island Media production (@ghostislandme) | www.ghostisland.media
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中文字幕請打開CC字幕 (抱歉，我還在學中文所以有時候可能表達的不太清楚🙇♀️）
I recently took a solo day trip to Maokong Village in Taipei, Taiwan. It was a nice opportunity to step away from the city and to fully immerse myself in the beauty of nature.
My intention for the month of August was deep rest, and as a practice, I've been making it a priority to explore more of this island and to do things that bring me joy. There's so much more to life than just work but because we live in the society that we do, it's easy to get caught up in just trying to survive.
I hope that these silent vlogs can be a simple reminder of the little things in life~
Please let me know if you have any questions or if there's anything you'd like for me to document!
If you enjoyed this video, don't forget to hit "like" and the subscribe/notification bell! 💖
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*Music:*
✨ Tarn PK - Indigo Dreaming - https://thmatc.co/?l=52B64251
✨ Mark Generous - Ten Years Later - https://thmatc.co/?l=E3372062
✨ Laureline - I Love You - https://thmatc.co/?l=1A4512CF
✨ andreas owens - falling & falling - https://thmatc.co/?l=F499146A
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The first nature documentary series on global endangered species in Taiwan, 《Orphans of the Earth》presents three new episodes in 2021 《Elves of Taiwan》，that reach out to the sky, the sea and the grasslands only to reveal precocious footages of the endangered endemic species that are known for extreme rarity, minimal sighting rate and videotaping challenges—Taiwan Grass Owls, the Taiwanese Humpback Dolphins, and the Formosan pangolins.
The production crew of “Elves of Taiwan” partakes in perhaps the most difficult animal rescue operations in line with conservation efforts and the most dignified science-based survey projects. The program unveils diversified local landscapes and endemic species completed by various angles and perspectives—from aerial rescues, ocean investigations, to underground bone excavations; it is indeed a brutally honest series that documents the conservation and restoration of the terrestrial, oceanic, and airborne endemic species in Taiwan.
A pangolin is hunted every five minutes in the world on average. It’s the most seriously poached mammal on earth. The film crew climbs the rock and follows Dr. Ching-Min Sun, a renowned pangolin researcher, in his tracking for pangolins. We monitor their life journeys and try to dig out burrows and the truth behind their deaths. In 50 years, Taiwan has transformed from a hunting ground to a breeding ground for pangolins. After years of conservation, pangolins in Taiwan are increasing with the highest wildlife density in the world. The island has become the last fortress for pangolins worldwide.
■台灣1001個故事 說不完的故事
每周日晚間9點，請鎖定東森新聞【台灣1001個故事】唷！
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