關於 thailand food history ，我們在網路上蒐集到這些相關的討論、資訊與評價

Big Boy Brings Their American Style of Fast Food Nostalgia to Thailand
Read full article on www.bangkokfoodies.com

From the people who brought Hooters and Wing It to Thailand, now brings an iconic franchise of fast food. If you’re not familiar with American food culture, “Big Boy” has been around since 1936, starting off as Bob's Pantry in Glendale, California. Recognisable by the trademark chubby boy in red and white chequered overalls, raising a tray with a Big Boy sandwich (double-decker cheeseburger) over his head. Some might say he’s adorable, others, down right creepy.

Curious to see if the burger lives up to its epic history Bangkok Foodies team were privy to try via their delivery service. The meal arrives in sturdy cardboard boxes lined with Big Boy’s signature print red and white checkered paper. Looking very much like a Mc Donald’s Big Mac or technically, we should say the other way around, given that’s what we are familiar with in Thailand.

Read full article on www.bangkokfoodies.com
#BangkokFoodies #FoodiesOfficialAsia #bigboythailand @ Big Boy Thailand

กรณีศึกษา การเติบโตของ นมอัลมอนด์ /โดย ลงทุนแมน
หนึ่งในนมทางเลือกที่กำลังได้รับความนิยมในขณะนี้ ก็คือ นมอัลมอนด์
นมที่มาจากถั่ว แต่มีคุณค่าสารอาหารพอๆ กับนมวัว

ความนิยมกำลังมากขึ้นเรื่อยๆ
จนล่าสุดตลาดนมอัลมอนด์ทั่วโลกนั้น มีมูลค่าสูงถึง 1.5 แสนล้านบาทแล้วในปัจจุบัน

แล้วทำไมนมอัลมอนด์ถึงได้รับความนิยม
ลงทุนแมนจะเล่าให้ฟัง..
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ก่อนอื่นเรามารู้จักที่มาของอัลมอนด์กันสักนิดก่อน

รู้หรือไม่ว่า ประเทศที่ส่งออกอัลมอนด์มากที่สุดในโลกคือ สหรัฐอเมริกา
โดยปริมาณการผลิตเกือบทั้งหมดมาจากรัฐเดียว คือ รัฐแคลิฟอร์เนีย
โดยในปี 2018 มีมูลค่าส่งออกทั้งหมด 1.4 แสนล้านบาท

พอฟังแบบนี้หลายคนอาจคิดว่า อัลมอนด์เป็นพืชท้องถิ่นของสหรัฐอเมริกา
แต่ความจริงแล้ว อัลมอนด์เพิ่งถูกนำมาปลูกโดยชาวสเปน ที่อพยพไปอยู่ที่แคลิฟอร์เนียเมื่อ 300 ปีที่ผ่านมา

จนปัจจุบัน อัลมอนด์ ถือเป็นพืชเศรษฐกิจหลักของแคลิฟอร์เนีย
โดยมีการจัดตั้งสมาคมที่เรียกว่า Blue Diamond Growers
หรือ ที่เราอาจจะคุ้นเคยกับเมล็ดถั่วอัลมอนด์อบเกลือยี่ห้อ Blue Diamond ที่ขายอยู่ตามร้านค้าปลีกทั่วไปนั่นเอง

และต่อมาในภายหลังก็เริ่มมีการแตกไลน์สินค้าออกมาเป็นนมอัลมอนด์
ซึ่งก็ได้รับความนิยมไม่แพ้กัน ทั้งระดับนานาชาติ หรือแม้แต่ในประเทศไทยเอง

โดยนมอัลมอนด์ของ Blue Diamond ชื่อแบรนด์ Almond Breeze นั้นถือเป็นผู้ครองตลาดอันดับหนึ่งในสหรัฐอมเริกาด้วยเช่นกัน

จากอัลมอนด์มาเป็นนมอัลมอนด์ได้อย่างไร?

กระบวนการในการทำหลักๆ ก็คือ การนำเมล็ดอัลมอนด์ที่แช่น้ำมาปั่น
แต่ก็มีหลายสูตร ขึ้นอยู่กับการเติมวัตถุดิบอื่นๆ ตามความชอบของแต่ละคน

แล้วนมอัลมอนด์ ต่างกับนมวัวแค่ไหน?
ความจริงแล้วแทบจะมีคุณค่าทางอาหารพอๆ กัน อาจจะต่างกันที่ปริมาณโปรตีน ซึ่งนมวัวจะมีมากกว่า แต่นมอัลมอนด์ก็จะเหมาะสำหรับคนที่แพ้น้ำตาลแลคโตสในนมวัว
นอกจากนี้ นมอัลมอนด์ยังมีแคลอรีต่ำ เหมาะกับคนที่ต้องการลดความอ้วนอีกด้วย

และด้วยความที่คุณค่าทางสารอาหารมาก บวกกับ รสชาติที่ค่อนข้างเบา ดื่มง่าย
ก็ทำให้นมอัลมอนด์เป็นอีกหนึ่งนมทางเลือกที่คนทั่วโลกหันมาสนใจในเวลานี้

นอกจากนี้ ยังมีอีกหนึ่งกระแสที่กำลังมาแรงไม่แพ้กันคือ กระแส Vegan ซึ่งก็ทำให้ผลิตภัณฑ์ทางเลือกที่มาจากพืชนั้นได้รับความนิยมตามไปด้วย

ซึ่งมีการคาดการณ์ว่า มูลค่าตลาดนมอัลมอนด์นั้นจะโตขึ้นอีกเกือบ 3 เท่าภายในปี 2025

แล้วสำหรับในประเทศไทยเป็นอย่างไร?

สำหรับตลาดเครื่องดื่มธัญพืชในไทยนั้นก็เติบโตได้ดีไม่แพ้กัน โดยเฉพาะนมอัลมอนด์ที่โตขึ้นกว่า 30% ในช่วงปี 2018

นอกจากนมอัลมอนด์ของ Blue Diamond ที่เป็นเจ้าตลาดแล้ว ก็ยังมีอีกยี่ห้อหนึ่ง
ที่เป็นนมอัลมอนด์สัญชาติไทยที่ได้รับความนิยมไม่แพ้กัน นั่นก็คือ นมอัลมอนด์ 137 degrees

และเมื่อมาดูรายได้ของบริษัทนี้ก็ดูจะสอดคล้องกับกระแสความนิยมของนมอัลมอนด์

บริษัท ซิมเพิ้ล ฟู้ดส์ จำกัด
ปี 2017 รายได้ 198 ล้านบาท
ปี 2018 รายได้ 291 ล้านบาท
ปี 2019 รายได้ 326 ล้านบาท

หรือคิดเป็นการเติบโตแบบ CAGR ประมาณ 28% ต่อปี

และแบรนด์ 137 degrees ยังเป็นแบรนด์ที่มีการส่งออกไปขายยังต่างประเทศด้วย

จะเห็นได้ว่ากระแสของการดื่มนมนั้นกำลังเปลี่ยนไปทั่วโลก

จากที่แต่ก่อนเราอาจจะรู้จักแค่นมวัว แต่ตอนนี้เรามีนมที่มาจากพืชมากมายที่ให้คุณประโยชน์ไม่แพ้กันมาเป็นตัวเลือก

และดูเหมือนว่าตลาดอาหารจากพืชนี้กำลังโตขึ้นอย่างรวดเร็ว แม้กระทั่งในผลิตภัณฑ์อื่นๆ ที่ไม่ใช่นม เช่น เนื้อที่ทำจากพืช

และด้วยเทคโนโลยีต่างๆ ก็ยิ่งทำให้สินค้าทดแทนนั้นเหมือนกันมากขึ้น
จนในอนาคต เราอาจจะแยกไม่ออกว่า
สิ่งที่เรากำลังกินอยู่นั้น ทำมาจากสัตว์ หรือมาจากพืชกันแน่..
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References
-https://www.bevindustry.com/…/90350-2017-state-of-the-bever…
-https://www.statista.com/…/781860/global-almond-milk-market/
-https://datawarehouse.dbd.go.th/…/profitloss/5/0105558048238
-http://www.worldstopexports.com/top-almonds-exporters-by-c…/
-https://www.almonds.com/co…/about-almonds/history-of-almonds
-https://www.sciencefocus.com/…/head-to-head-cows-milk-vs-a…/
-https://www.grandviewresearch.com/indust…/almond-milk-market
-https://www.posttoday.com/economy/news/600278
Almond milk growth case study / by invest manly
One of the alternative boobs that is currently trending is almond milk.
Milk derived from nuts, but nutrients as much as cow's milk.

The popularity is getting more and more.
Recently, the global almond milk market is worth up to 1.5 billion baht now.

So why is almond milk so popular
Investing man will tell you about it..
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First of all, let's know the origin of almonds.

Did you know that the most almond exports country in the world is the USA?
Almost all production volume from one state is California.
In 2018, there is a total export value of 1.4 billion baht.

When I listen to this, many people may think Almonds are the local plant of the USA.
But in fact, almonds were just planted by Spaniards who evacuated to California 300 years ago.

Until now, almonds are California's main economic plant.
With an association called Blue Diamond Growers
Or that we may be familiar with Blue Diamond Salted Almond Bean Seeds which are sold at the general retail store.

And later, product line-up is out of almond milk.
It's popular both international or even in Thailand.

Blue Diamond's Almond milk, Almond Breeze brand name is also the number one market in the United States.

How come from almonds to almond milk?

The main process of making is to bring almond seeds in the smoothie.
But there are many formulas depending on the filling of other ingredients according to each person's preference.

So how different is almond milk than cow's milk?
In fact, there's almost equal food value. It's probably different that the protein amount of cow's milk is more. Almond milk is suitable for those who are allergic to sugar, lactose in cow's milk.
Almond milk also has low calories. Suitable for people who want to diet.

And with the nutrient value, plus a relatively light taste, easy to drink.
Almond milk is another choice that people around the world care about at this time.

There is also another hot trend that is Vegan trend which makes plant-based alternative products popular.

Almond milk market predicted to grow almost 3 times by 2025

So how is it for Thailand?

For the Thai grain drink market, it's growing well. Especially almond milk that grew more than 30 % in 2018

Besides the marketplace of Blue Diamond Almond Almond milk, there is another brand.
Almond milk. Thai nationality is popular. That's Almond milk. 137 degrees.

And when it comes to see this company's revenue, it seems to be consistent with the popularity of almond milk.

Simple Foods Co Ltd
Year 2017 Income 198 million baht.
Year 2018 Income 291 million baht.
Year 2019 Income 326 million baht.

Or think about 28 % per year CAGR growth.

And the 137 degrees brand is also a brand exported to sell abroad.

The trend of drinking milk is changing around the world.

From before, we may have known cow's milk, but now we have plenty of plant-based milk that gives us an optional benefit.

And it looks like this plant-based food market is growing rapidly, even on other non-dairy products like plant-based meat.

And with technology, more and more replacement products.
Until future we may not be able to separate that
What we are eating is made of animals or plants..
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Follow to invest manly at
Website - longtunman.com
Blockdit-blockdit.com/longtunman
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Twitter - twitter.com/longtunman
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YouTube - youtube.com/longtunman
References
-https://www.bevindustry.com/articles/90350-2017-state-of-the-beverage-industry-almond-driving-dairy-alternatives
-https://www.statista.com/statistics/781860/global-almond-milk-market/
-https://datawarehouse.dbd.go.th/fin/profitloss/5/0105558048238
-http://www.worldstopexports.com/top-almonds-exporters-by-country/
-https://www.almonds.com/consumers/about-almonds/history-of-almonds
-https://www.sciencefocus.com/science/head-to-head-cows-milk-vs-almond-milk/
-https://www.grandviewresearch.com/industry-analysis/almond-milk-market
-https://www.posttoday.com/economy/news/600278Translated

【《金融時報》深度長訪】

今年做過數百外媒訪問，若要說最能反映我思緒和想法的訪問，必然是《金融時報》的這一個，沒有之一。

在排山倒海的訪問裡，這位記者能在短短個半小時裡，刻畫得如此傳神，值得睇。

Joshua Wong plonks himself down on a plastic stool across from me. He is there for barely 10 seconds before he leaps up to greet two former high school classmates in the lunchtime tea house melee. He says hi and bye and then bounds back. Once again I am facing the young man in a black Chinese collared shirt and tan shorts who is proving such a headache for the authorities in Beijing.

So far, it’s been a fairly standard week for Wong. On a break from a globe-trotting, pro-democracy lobbying tour, he was grabbed off the streets of Hong Kong and bundled into a minivan. After being arrested, he appeared on the front pages of the world’s newspapers and was labelled a “traitor” by China’s foreign ministry.

He is very apologetic about being late for lunch.

Little about Wong, the face of Hong Kong’s democracy movement, can be described as ordinary: neither his Nobel Peace Prize nomination, nor his three stints in prison. Five years ago, his face was plastered on the cover of Time magazine; in 2017, he was the subject of a hit Netflix documentary, Joshua: Teenager vs Superpower. And he’s only 23.

We’re sitting inside a Cantonese teahouse in the narrow back streets near Hong Kong’s parliament, where he works for a pro-democracy lawmaker. It’s one of the most socially diverse parts of the city and has been at the heart of five months of unrest, which has turned into a battle for Hong Kong’s future. A few weekends earlier I covered clashes nearby as protesters threw Molotov cocktails at police, who fired back tear gas. Drunk expats looked on, as tourists rushed by dragging suitcases.

The lunch crowd pours into the fast-food joint, milling around as staff set up collapsible tables on the pavement. Construction workers sit side-by-side with men sweating in suits, chopsticks in one hand, phones in the other. I scan the menu: instant noodles with fried egg and luncheon meat, deep fried pork chops, beef brisket with radish. Wong barely glances at it before selecting the hometown fried rice and milk tea, a Hong Kong speciality with British colonial roots, made with black tea and evaporated or condensed milk.

“I always order this,” he beams, “I love this place, it’s the only Cantonese teahouse in the area that does cheap, high-quality milk tea.” I take my cue and settle for the veggie and egg fried rice and a lemon iced tea as the man sitting on the next table reaches over to shake Wong’s hand. Another pats him on the shoulder as he brushes by to pay the bill.

Wong has been a recognisable face in this city since he was 14, when he fought against a proposal from the Hong Kong government to introduce a national education curriculum that would teach that Chinese Communist party rule was “superior” to western-style democracy. The government eventually backed down after more than 100,000 people took to the streets. Two years later, Wong rose to global prominence when he became the poster boy for the Umbrella Movement, in which tens of thousands of students occupied central Hong Kong for 79 days to demand genuine universal suffrage.

That movement ended in failure. Many of its leaders were sent to jail, among them Wong. But the seeds of activism were planted in the generation of Hong Kongers who are now back on the streets, fighting for democracy against the world’s most powerful authoritarian state. The latest turmoil was sparked by a controversial extradition bill but has evolved into demands for true suffrage and a showdown with Beijing over the future of Hong Kong. The unrest in the former British colony, which was handed over to China in 1997, represents the biggest uprising on Chinese soil since the 1989 pro-democracy movement in Beijing. Its climax, of course, was the Tiananmen Square massacre, when hundreds, perhaps thousands, of people were killed.

“We learnt a lot of lessons from the Umbrella Movement: how to deal with conflict between the more moderate and progressive camps, how to be more organic, how to be less hesitant,” says Wong. “Five years ago the pro-democracy camp was far more cautious about seeking international support because they were afraid of pissing off Beijing.”

Wong doesn’t appear to be afraid of irking China. Over the past few months, he has lobbied on behalf of the Hong Kong protesters to governments around the world. In the US, he testified before Congress and urged lawmakers to pass an act in support of the Hong Kong protesters — subsequently approved by the House of Representatives with strong bipartisan support. In Germany, he made headlines when he suggested two baby pandas in the Berlin Zoo be named “Democracy” and “Freedom.” He has been previously barred from entering Malaysia and Thailand due to pressure from Beijing, and a Singaporean social worker was recently convicted and fined for organising an event at which Wong spoke via Skype.

The food arrives almost immediately. I struggle to tell our orders apart. Two mouthfuls into my egg and cabbage fried rice, I regret not ordering the instant noodles with luncheon meat.

In August, a Hong Kong newspaper controlled by the Chinese Communist party published a photo of Julie Eadeh, an American diplomat, meeting pro-democracy student leaders including Wong. The headline accused “foreign forces” of igniting a revolution in Hong Kong. “Beijing says I was trained by the CIA and the US marines and I am a CIA agent. [I find it] quite boring because they have made up these kinds of rumours for seven years [now],” he says, ignoring his incessantly pinging phone.

Another thing that bores him? The media. Although Wong’s messaging is always on point, his appraisal of journalists in response to my questions is piercing and cheeky. “In 15-minute interviews I know journalists just need soundbites that I’ve repeated lots of times before. So I’ll say things like ‘I have no hope [as regards] the regime but I have hope towards the people.’ Then the journalists will say ‘oh that’s so impressive!’ And I’ll say ‘yes, I’m a poet.’ ”

And what about this choice of restaurant? “Well, I knew I couldn’t pick a five-star hotel, even though the Financial Times is paying and I know you can afford it,” he says grinning. “It’s better to do this kind of interview in a Hong Kong-style restaurant. This is the place that I conducted my first interview after I left prison.” Wong has spent around 120 days in prison in total, including on charges of unlawful assembly.

“My fellow prisoners would tell me about how they joined the Umbrella Movement and how they agreed with our beliefs. I think prisoners are more aware of the importance of human rights,” he says, adding that even the prison wardens would share with him how they had joined protests.

“Even the triad members in prison support democracy. They complain how the tax on cigarettes is extremely high and the tax on red wine is extremely low; it just shows how the upper-class elite lives here,” he says, as a waiter strains to hear our conversation. Wong was most recently released from jail in June, the day after the largest protests in the history of Hong Kong, when an estimated 2m people — more than a quarter of the territory’s 7.5m population — took to the streets.

Raised in a deeply religious family, he used to travel to mainland China every two years with his family and church literally to spread the gospel. As with many Hong Kong Chinese who trace their roots to the mainland, he doesn’t know where his ancestral village is. His lasting memory of his trips across the border is of dirty toilets, he tells me, mid-bite. He turned to activism when he realised praying didn’t help much.

“The gift from God is to have independence of mind and critical thinking; to have our own will and to make our own personal judgments. I don’t link my religious beliefs with my political judgments. Even Carrie Lam is Catholic,” he trails off, in a reference to Hong Kong’s leader. Lam has the lowest approval rating of any chief executive in the history of the city, thanks to her botched handling of the crisis.

I ask whether Wong’s father, who is also involved in social activism, has been a big influence. Wrong question.

“The western media loves to frame Joshua Wong joining the fight because of reading the books of Nelson Mandela or Martin Luther King or because of how my parents raised me. In reality, I joined street activism not because of anyone book I read. Why do journalists always assume anyone who strives for a better society has a role model?” He glances down at his pinging phone and draws a breath, before continuing. “Can you really describe my dad as an activist? I support LGBTQ rights,” he says, with a fist pump. His father, Roger Wong, is a well-known anti-gay rights campaigner in Hong Kong.

I notice he has put down his spoon, with half a plate of fried rice untouched. I decide it would be a good idea to redirect our conversation by bonding over phone addictions. Wong, renowned for his laser focus and determination, replies to my emails and messages at all hours and has been described by his friends as “a robot.”

He scrolls through his Gmail, his inbox filled with unread emails, showing me how he categorises interview requests with country tags. His life is almost solely dedicated to activism. “My friends and I used to go to watch movies and play laser tag but now of course we don’t have time to play any more: we face real bullets every weekend.”

The protests — which have seen more than 3,300 people arrested — have been largely leaderless. “Do you ever question your relevance to the movement?” I venture, mid-spoonful of congealed fried rice.

“Never,” he replies with his mouth full. “We have a lot of facilitators in this movement and I’m one of them . . . it’s just like Wikipedia. You don’t know who the contributors are behind a Wikipedia page but you know there’s a lot of collaboration and crowdsourcing. Instead of just having a top-down command, we now have a bottom-up command hub which has allowed the movement to last far longer than Umbrella.

“With greater power comes greater responsibility, so the question is how, through my role, can I express the voices of the frontliners, of the street activism? For example, I defended the action of storming into the Legislative Council on July 1. I know I didn’t storm in myself . . . ” His phone pings twice. Finally he succumbs.

After tapping away for about 30 seconds, Wong launches back into our conversation, sounding genuinely sorry that he wasn’t there on the night when protesters destroyed symbols of the Chinese Communist party and briefly occupied the chamber.

“My job is to be the middleman to express, evaluate and reveal what is going on in the Hong Kong protests when the movement is about being faceless,” he says, adding that his Twitter storm of 29 tweets explaining the July 1 occupation reached at least four million people. I admit that I am overcome with exhaustion just scanning his Twitter account, which has more than 400,000 followers. “Well, that thread was actually written by Jeffrey Ngo from Demosisto,” he say, referring to the political activism group that he heads.

A network of Hong Kong activists studying abroad helps fuel his relentless public persona on social media and in the opinion pages of international newspapers. Within a week of his most recent arrest, he had published op-eds in The Economist, The New York Times, Quartz and the Apple Daily.

I wonder out loud if he ever feels overwhelmed at taking on the Chinese Communist party, a task daunting even for some of the world’s most formidable governments and companies. He peers at me over his wire-framed glasses. “It’s our responsibility; if we don’t do it, who will? At least we are not in Xinjiang or Tibet; we are in Hong Kong,” he says, referring to two regions on Chinese soil on the frontline of Beijing’s drive to develop a high-tech surveillance state. In Xinjiang, at least one million people are being held in internment camps. “Even though we’re directly under the rule of Beijing, we have a layer of protection because we’re recognised as a global city so [Beijing] is more hesitant to act.”

I hear the sound of the wok firing up in the kitchen and ask him the question on everyone’s minds in Hong Kong: what happens next? Like many people who are closely following the extraordinary situation in Hong Kong, he is hesitant to make firm predictions.

“Lots of think-tanks around the world say ‘Oh, we’re China experts. We’re born in western countries but we know how to read Chinese so we’re familiar with Chinese politics.’ They predicted the Communist party would collapse after the Tiananmen Square massacre and they’ve kept predicting this over the past three decades but hey, now it’s 2019 and we’re still under the rule of Beijing, ha ha,” he grins.

While we are prophesying, does Wong ever think he might become chief executive one day? “No local journalist in Hong Kong would really ask this question,” he admonishes. As our lunch has progressed, he has become bolder in dissecting my interview technique. The territory’s chief executive is currently selected by a group of 1,200, mostly Beijing loyalists, and he doubts the Chinese Communist party would ever allow him to run. A few weeks after we meet he announces his candidacy in the upcoming district council elections. He was eventually the only candidate disqualified from running — an order that, after our lunch, he tweeted had come from Beijing and was “clearly politically driven”.

We turn to the more ordinary stuff of 23-year-olds’ lives, as Wong slurps the remainder of his milk tea. “Before being jailed, the thing I was most worried about was that I wouldn’t be able to watch Avengers: Endgame,” he says.

“Luckily, it came out around early May so I watched it two weeks before I was locked up in prison.” He has already quoted Spider-Man twice during our lunch. I am unsurprised when Wong picks him as his favourite character.

“I think he’s more . . . ” He pauses, one of the few times in the interview. “Compared to having an unlimited superpower or unlimited power or unlimited talent just like Superman, I think Spider-Man is more human.” With that, our friendly neighbourhood activist dashes off to his next interview.

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Sabai Sabai Thai Food Festival 2018 happening at Berjaya Times Square, LG Concourse, now from 3rd-5th August 2018! Head on over and bring the whole family to enjoy the variety line ups of cultural show performances flown in from Thailand and Thai boxing with amazing Thai Arts & Crafts to learn from.

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Music Copyrights to Bird Thongchai Mcintyre (Thailand's No.1 Superstars born December 8, 1958; He is one of the most successful singers in Thailand's history, having sold more than 20 million albums.)

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